Marketing Lead

3 weeks ago

South Delhi, India VASA Indica Full time

About VASA Indica

VASA Indica is redefining the retail experience by bridging digital-first brands with a prime physical presence in Delhi’s Chhatarpur high-fashion district. We host 60-70 unique and emerging brands, offering them creative retail solutions, event-driven promotions, and a growing customer base. Join us in revolutionizing retail by amplifying these brands through innovative marketing strategies.

Role Overview

We’re looking for a dynamic and experienced Marketing Lead to take charge of our marketing vision and execution. This role requires a mix of strategic planning, hands-on content creation, and team leadership. You’ll be responsible for preparing and managing our events calendar, developing the marketing and content calendar, and crafting and refining a comprehensive content marketing strategy. This is a hands-on position where you’ll actively create and edit content, run performance marketing campaigns, manage CRM via social channels, and collaborate with influencers to drive customer engagement and conversions.

Key Responsibilities

  • Content Marketing Strategy : Develop and execute a robust marketing and events calendar, aligning with our brand's unique identity and audience.
  • Content Creation & Editing : Create, refine, and prepare content (videos, photos) for social media, ensuring high quality for posting. Experience with visual enhancement tools, AI tools, and post-production editing is essential.
  • Performance Marketing : Manage and optimize campaigns on Meta Ads, Google Ads, and other platforms to boost engagement and conversions.
  • Social CRM & Conversion : Engage with our audience on social media (Instagram, WhatsApp, etc.), driving conversions and building relationships.
  • Influencer & UGC Campaigns : Build partnerships with influencers and drive user-generated content campaigns to increase brand visibility.
  • Podcast Production : Oversee and participate in creating and editing podcast content to expand brand reach.
  • SEO & E-Commerce Strategy : Apply SEO strategies to enhance online visibility and ensure our e-commerce platform draws continuous attention.

Skills & Experience Required

  • Proven experience in marketing with hands-on content creation skills (video and image editing).
  • Expertise in content enhancement tools and AI for social media-ready visuals.
  • Strong background in performance marketing (Meta Ads, Google Ads).
  • Familiarity with social CRM and conversion tactics via Instagram, WhatsApp, and more.
  • Experience in influencer marketing and user-generated content campaigns.
  • Knowledge of podcast production and SEO is a plus.
  • Self-starter with the ability to lead by example, take ownership, and work collaboratively with in-store teams.

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