Associate director of paid search
2 weeks ago
We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients' super fans, deterministically finding more of them, and converting them online in the most effective way. DELVE has been recognized as Built In Colorado’s “Best Places to Work” for the past three years in a row . Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally.
DELVE is a fast-paced company with proven success with high-profile global customers such as UNICEF, International Rescue Committee, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe. Headquartered in Boulder, Colorado, DELVE also has offices in Warsaw and Minsk, as well as team members in 10 other countries.
Location: Hybrid in India - This person will work 4 days remotely and up to 1 day per week in our client's office in India.
ASSOCIATE DIRECTOR OF PAID SEARCH & PAID SOCIAL
Perfect opportunity for an entrepreneurial leader to continue to grow a Paid Search & Paid Social team into a robust profit engine for a medium-sized (approximately 150 employees) rapidly growing global digital marketing consultancy. This role requires an expert grasp of Paid Search & Paid Social platforms in executing multi-million dollar campaigns for global clients.
In this role, you will oversee the strategic development and execution of innovative Paid Search and Paid Social campaigns across multiple platforms, including Google Ads, SA360, Microsoft Ads, Meta, Tik Tok, Linked In, and more. With support from the Paid Search & Paid Social team, you will be accountable for planning complex campaigns that deliver strong results and tangible value to our clients. This client-facing position owns the development and effective delivery of strategic client presentations, plans, tests, and problem solving.
What You Will Do:
Trusted Advisor: Act as a Trusted Advisor to clients and internal teams, embodying the company's value of Confidence and Predictability.
Collaborate with leadership peers to enhance returns on investment in data systems, solutions, and media management services.
Operational Leadership: Demonstrate a strong commitment to delivering consistent quality and operational leadership.
Lead efforts to eliminate inefficiencies across Practice Areas and guide teams towards efficient value creation.
Level up opportunities and learnings to the Senior Director of Paid Search and Social.
Process Accountability: Ensure quality in product and service delivery, focusing on Tangibility, Reliability, Responsiveness, Assurance, and Empathy.
Manage client communications and implement rigorous methodologies to upskill junior staff using best practices.
Team Building and Coaching (Paid Search & Paid Social): Elevate client engagement execution and profitability through setting high standards and implementing best-in-class planning.
Set clear team expectations, measure performance, and provide training to enhance team skills and work quality.
Engage cross-functional teams, implementing operational measures for scalable growth.
Lead a team of 2-5 paid search and paid social team members.
Train up junior team members on platforms, execution, and client delivery.
Performance Leadership: Lead the team in deploying innovative tech-first strategies and staying current with industry trends.
Provide a strong perspective on creative, audience strategy, and campaign performance based on research and data.
Continuously elevate team expertise to deliver confidence-inducing campaign performance.
Monitor team progress, stepping in to foster confidence and communicate the business value to executive stakeholders.
Keep updated on AI technologies including automated bidding, Chat GPT, etc. for account efficiency and performance effectiveness.
Who You Are:
You are strongly determined to achieve your career goals through hard work, initiative, and resourcefulness.
You are a life-long learner seeking ongoing improvement with a growth mindset and going outside of your comfort zone.
You are able to focus on solving the most important problem to achieve the greatest impact.
You are willing to take the armor off, put aside any pretenses, and check your ego at the door - to build trust with others on the team.
You take pride in achieving objectives and delivering results; individually and collectively as a team.
You want to understand yourself and have conscious knowledge of your character, feelings, motives, and desires.
You crave feedback and external input so you can use it to improve performance.
You want to have an “unfair advantage” and collaborate with your team in-office at least 3 days a week.
What You Bring:
Paid Search & Paid Social Campaign Execution & People Management: Minimum 6 years hands-on experience with SEM & Social platforms.
6+ years managing paid digital media, including 3+ years on Google Ads and Meta.
3+ years leading client experience in an agency setting.
2+ years leading a team of 3+ specialists.
Mastery of performance measurement frameworks and expertise in strategic planning.
Expert in executive-level presentations and coaching people managers for maximum team performance.
Proven success in capacity planning/forecasting and implementing people management frameworks.
Experience leading a distributed global team is a plus.
Technology & Industry Expertise: Expertise in platforms such as Google Ads, Microsoft Ads, SA360, Meta, Tik Tok, Pinterest, Snapchat, and analytics tools.
Passionate about Search and Social, evidenced by thought leadership and industry event participation.
Strong POV on Paid Search & Paid Social's role in the conversion funnel and its relationship with other marketing channels.
Experience collaborating on landing page optimization strategies tied to Paid Search & Paid Social campaigns.
Strong POV on creative strategies and demonstrated expertise in research methodologies.
Track record of proactive business unit platform expansion in previous roles.
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