The Bridge Associates | Head of Marketing | india
4 weeks ago
Description:
- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams
- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges
- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas
- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)
- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Requirements:
- 10+ experience in Marketing within the FMCG industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Leadership skills with the ability to set and prioritize goals
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india The Bridge Associates Full timeDescription: - Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams - Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges - Driving new product development and/or innovation of...
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The Bridge Associates | Head of Marketing
4 weeks ago
india The Bridge Associates Full timeDescription:- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges- Driving new product development and/or innovation of...
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Strategic Brand Development Manager
4 weeks ago
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