The Bridge Associates | Head of Marketing | india

4 weeks ago


india The Bridge Associates Full time

Description:

- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams

- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges

- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas

- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)

- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)


Requirements:

- 10+ experience in Marketing within the FMCG industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Leadership skills with the ability to set and prioritize goals



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