Performance marketing specialist

2 weeks ago

Najafgarh, India State Express Full time
SEGV Tours is looking for an experienced Performance Marketing Manager to lead paid marketing activities , especially on platforms like Google Ads and Instagram Ads .
We are looking for an experienced professional with demonstrated history of improving the performance of digital marketing campaigns .
This is a unique opportunity to work closely with company leadership and a talented graphic artist to drive the success of our digital marketing campaigns.
Office Location : Gulmohar Enclave (near Green Park Metro Station), New Delhi
Preferred skills and qualifications
Experience: Proven leadership in managing successful end-to-end marketing campaigns, including both search and social media.
Hands-on Experience with performance marketing tools and platforms, including but not limited to: Google Ads, Google Analytics, SEMrush/Ahref, Meta Business Suite, etc
Role Objectives
1) End-to-End Campaign Execution
Collaborate with the graphic designer/video editor/website designer to create impactful campaign creatives.
Set up and manage ad campaigns across Google and social media platforms
Optimize campaign elements, including:
Google Ads : Headlines, descriptions, landing pages, and query forms
Instagram Ads : Captions, descriptions, and other creative elements.
Continuously refine ad settings to enhance performance.
Ensuring delivery of marketing outcomes laid out before setting up the campaign
2) Strategic Planning & Positioning
Develop a marketing plan with measurable KPIs (e.g., target CPC, conversion rates, etc.) for Google Ads and social media ads, ensuring these efforts lead to tangible improvements in the company's lead generation and conversion rates.
3) Data-Driven Decision Making
Perform keyword analysis, competitor research, and market analysis to shape effective strategies.
Maintain analytics reporting across platforms to derive actionable insights, enabling continuous improvement of campaigns.
Continuously test, measure, and evolve campaigns to maximize impact and stay ahead in a dynamic market.
4) Leadership in Campaign Management
Take full ownership of the marketing campaigns meeting their planned objectives from concept to execution
Develop business plans for campaigns, advise clear budgets, monitor execution closely, and adapt strategies to achieve optimal outcomes.
Demonstrate initiative and an entrepreneurial mindset to drive growth.

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