Outreach Manager

5 days ago

Delhi, India Homeless Care Foundation Full time

Position Title: Meta & Google Ads Manager Organization: Homeless Care Foundation Employment Type: Full-time ( In Office Work ) About Homeless Care Foundation Homeless Care Foundation is a non-profit organization dedicated to serving abandoned elders, helpless sadhus, and underprivileged slum children by providing them food, shelter, healthcare, and education. With a vision to restore dignity and hope, we are committed to expanding our impact through digital engagement and fundraising. We are seeking a passionate and results-driven Meta & Google Ads Manager to design, implement, and optimize digital advertising campaigns across Facebook, Instagram, and Google. This role will play a key part in expanding donor outreach, fundraising, and spreading awareness about our humanitarian projects. Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads. Conduct audience research, keyword planning, and donor targeting for effective campaign reach. Develop impactful ad creatives in collaboration with the content and design team. Track, analyze, and report campaign performance metrics such as CTR, CPC, ROI, donations, and leads. Ensure compliance with Meta & Google’s advertising guidelines for NGOs. Work closely with the fundraising and communications team to align ads with ongoing campaigns and projects. Stay updated on digital marketing trends and fundraising innovations. Bachelor’s degree in Marketing, Communications, Business, or related field (preferred). Minimum 3-4 years of proven experience managing Google Ads and Meta Ads campaigns. Strong knowledge of digital fundraising and donor acquisition strategies. Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools. Excellent analytical skills to interpret campaign data and optimize performance. Experience working with NGOs or donor communications (preferred). Data-driven decision making. Strong project and time management. Passion for social impact and commitment to Homeless Care Foundation’s mission. Standard office timings (10:30 AM to 7:00 PM). As campaigns may require active 24 hours monitoring, you may occasionally be required to work beyond normal hours, including weekends, during peak campaign periods or festive seasons. Compensation ~ Competitive NGO sector remuneration, commensurate with skills and experience.

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