Offline Media

3 weeks ago

Mumbai, India Aptita Full time

Role - AVTV - Offline Media

Summary –

· Skills Required – TV Activation ( BARC)

· Location – Mumbai, Pune, Gurgaon, Chennai, Bangalore, Coimbatore

· Experience range – 2+ Year's

· Shift timings – Rotational & US ( flexible ) / Hybrid

Job Responsibilities –

• TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution.

• Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.

• Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in

• TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM)

• Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.

• Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns.

Requirements –

-Experience – 1 year to 2 years minimum.

-Tools knowledge –TV planning knowledge, BARC knowledge required.

Excel knowledge is a mandatory requirement.

-Communication skills should be good as they will be working for German clients.

-Confident

-Should be good with making reports for TV

Notice period criteria – Immediate to 45 Days

Email to –

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