Aptita | Offline Media

4 weeks ago

mumbai, India Aptita Full time
Role - Offline Media / TV Activation ( BARC)
Summary –
· Skills Required – BARC,YUMI, MAP, TAM ,
· Location – Mumbai, Pune, Gurgaon, Chennai, Bangalore, Coimbatore
· Experience range – 2 to 6 Years
· Shift timings (If applicable) – rotational & US ( flexible )
· Work culture: Hybrid
Job Responsibilities –
TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution.
SKILLS
• Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.
• Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in
•TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM)
• Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.
• Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns.
Notice period criteria – Immediate to 60 Days
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