Aptita | Offline Media

3 weeks ago

mumbai, India Aptita Full time

Role - Offline Media / TV Activation ( BARC)

Summary –
· Skills Required – BARC,YUMI, MAP, TAM ,
· Location – Mumbai, Pune, Gurgaon, Chennai, Bangalore, Coimbatore
· Experience range – 2 to 6 Years
· Shift timings (If applicable) – rotational & US ( flexible )
· Work culture: Hybrid

Job Responsibilities –

TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution.

SKILLS
• Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.

• Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in

•TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM)

• Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.

• Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns.

Notice period criteria – Immediate to 60 Days
Email to – riddhi.g@aptita.com

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