D2C & Community Engagement Head

2 days ago

Noida, India Pegasus Full time

Pegasus is on a mission to build a Children’s Wellbeing Company by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a Head – D2C & Community Engagement to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community events, and social media).This is a senior leadership role that combines commercial accountability with brand building. The person will be responsible for growing our D2C revenue, elevating digital presence, and creating offline/online engagement platforms that strengthen our purpose-led brand.Key Responsibilities1. D2C Business & E-commerce- Own P&L for D2C website (Shopify) and ensure revenue growth.- Oversee website experience, cataloguing, and conversion funnel.- Align catalogue content across the Pegasus website.2. Digital Marketing & Social Media- Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met.- Build and execute social media content calendar (Instagram, YouTube, LinkedIn).- Ensure digital storytelling aligns with our “Childhood Unplugged” narrative.- Create integrated campaigns (content + ads + workshops).3. Community Engagement & Workshops- Lead Pegasus Society workshops and parent engagement programmes.- Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups.- Integrate workshops with digital campaigns to convert participants into brand advocates and buyers.- Own brand activations at trade fairs, schools, and events.4. Leadership & Team Management- Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager.- Mentor and align the team towards shared KPIs.- Collaborate with editorial/product, sales, and operations to ensure smooth execution.This is a full-time on-site role as a D2C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales,

  • D2C & Community Engagement Head

    2 days ago

    Noida, India Pegasus Full time

    Pegasus is on a mission to build a Children’s Wellbeing Company by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a Head – D2C & Community Engagement to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community...

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