(Urgent Search) D2C

3 days ago

Noida, India Pegasus Full time

Pegasus is on a mission to build a Children’s Wellbeing Company by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a Head – D2C & Community Engagement to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community events, and social media).

This is a senior leadership role that combines commercial accountability with brand building. The person will be responsible for growing our D2C revenue, elevating digital presence, and creating offline/online engagement platforms that strengthen our purpose-led brand.

Key Responsibilities

1. D2C Business & E-commerce

- Own P&L for D2C website (Shopify) and ensure revenue growth.
- Oversee website experience, cataloguing, and conversion funnel.
- Align catalogue content across the Pegasus website.

2. Digital Marketing & Social Media

- Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met.
- Build and execute social media content calendar (Instagram, YouTube, LinkedIn).
- Ensure digital storytelling aligns with our “Childhood Unplugged” narrative.
- Create integrated campaigns (content + ads + workshops).

3. Community Engagement & Workshops

- Lead Pegasus Society workshops and parent engagement programmes.
- Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups.
- Integrate workshops with digital campaigns to convert participants into brand advocates and buyers.
- Own brand activations at trade fairs, schools, and events.

4. Leadership & Team Management

- Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager.
- Mentor and align the team towards shared KPIs.
- Collaborate with editorial/product, sales, and operations to ensure smooth execution.

This is a full-time on-site role as a D2C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales, Account Management, and Business Development as key responsibilities.

Key Skills & Competencies

- Strong understanding of D2C business models (Shopify, Amazon, CRM, catalogues).
- Experience in digital marketing, social media, and content strategy.
- Exposure to brand activations, workshops, or community building.
- Commercial mindset with P&L responsibility experience.
- Excellent leadership and people management skills.
- Ability to balance short-term revenue growth with long-term brand building.

Experience Required

- 8–12 years of experience in D2C, consumer brands, lifestyle, publishing, or FMCG.
- Proven track record of scaling e-commerce revenue and running integrated campaigns.
- Prior experience in community/brand engagement preferred.
- Strong communication and storytelling skills.

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