[Urgent Search] Digital Media Content Manager

3 weeks ago

Noida India Pegasus Full time

Job Description

We are looking for a Digital Media Content Manager to own and manage all digital content for Pegasus. This role is central to positioning Pegasus as a Children's Wellbeing Company and ensuring our brand story, product catalogue, and digital touchpoints (website, social, CRM, and e-commerce channels) are consistent, engaging, and growth-driven.

You will be the bridge between content creation, technology, and business growth, ensuring that every piece of digital media reflects our mission of promoting screen-free childhood while also driving conversions.

Key Responsibilities
Content Strategy & Management

- Build and execute the digital content calendar across website, blog, social media, email, and campaigns.
- Own storytelling for new launches, campaigns, and brand initiatives.
- Write, edit, and optimise content for clarity, SEO, and conversion.
- Work with designers, video producers, and agencies to produce high-quality assets (videos, graphics, product shots).

Website & E-Commerce Content

- Manage Shopify content: product pages, landing pages, blogs, banners.
- Create optimised product copy, meta descriptions, and tags to improve search rankings and conversions.
- Coordinate catalogue content for Amazon, quick commerce platforms, and D2C site.
- Ensure brand positioning is consistently represented across platforms.

Campaigns & CRM

- Collaborate with the performance marketer to align ad messaging with brand storytelling.
- Create and manage email flows and newsletters to build customer engagement.
- Oversee content for seasonal campaigns (Diwali, back-to-school, summer, etc.).

Analytics & Optimisation

- Monitor content performance: engagement, conversion, SEO ranking.
- Continuously A/B test headlines, landing pages, and email campaigns.
- Use data to refine content strategies and improve results.

Cross-Team Collaboration

- Partner closely with the D2C Head for business priorities and campaign goals.
- Work with product, design, and operations teams to ensure timely and accurate content delivery.
- Act as the digital custodian of the brand ensuring Childhood Unplugged is consistently communicated.

Key Skills & Competencies

- Strong writing, editing, and storytelling skills (English fluency).
- Hands-on experience with Shopify CMS and SEO tools.
- Familiarity with email marketing platforms (Klaviyo/Mailchimp/Zoho Campaigns).
- Understanding of social media content planning and execution.
- Ability to work with creative teams (designers, video producers).
- Analytical mindset to track content performance and optimise.
- Organised, deadline-driven, and detail-oriented.

Experience Required

- 46 years of experience in digital content, media, or e-commerce.
- Prior experience in D2C, consumer brands, publishing, or lifestyle sectors preferred.
- Proven track record of creating and managing digital content calendars.
- Portfolio of content work across website, blogs, and campaigns.

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