Digital Media Content Manager

2 days ago


Noida, Uttar Pradesh, India Pegasus Full time ₹ 15,00,000 - ₹ 28,00,000 per year

We are looking for a
Digital Media Content Manager
to own and manage all digital content for Pegasus. This role is central to positioning Pegasus as a
Children's Wellbeing Company
and ensuring our brand story, product catalogue, and digital touchpoints (website, social, CRM, and e-commerce channels) are consistent, engaging, and growth-driven.

You will be the bridge between
content creation, technology, and business growth
, ensuring that every piece of digital media reflects our mission of promoting screen-free childhood while also driving conversions.

Key Responsibilities
Content Strategy & Management

  • Build and execute the
    digital content calendar
    across website, blog, social media, email, and campaigns.
  • Own storytelling for new launches, campaigns, and brand initiatives.
  • Write, edit, and optimise content for clarity, SEO, and conversion.
  • Work with designers, video producers, and agencies to produce high-quality assets (videos, graphics, product shots).

Website & E-Commerce Content

  • Manage Shopify content: product pages, landing pages, blogs, banners.
  • Create optimised product copy, meta descriptions, and tags to improve search rankings and conversions.
  • Coordinate catalogue content for Amazon, quick commerce platforms, and D2C site.
  • Ensure brand positioning is consistently represented across platforms.

Campaigns & CRM

  • Collaborate with the performance marketer to align ad messaging with brand storytelling.
  • Create and manage
    email flows and newsletters
    to build customer engagement.
  • Oversee content for seasonal campaigns (Diwali, back-to-school, summer, etc.).

Analytics & Optimisation

  • Monitor content performance: engagement, conversion, SEO ranking.
  • Continuously A/B test headlines, landing pages, and email campaigns.
  • Use data to refine content strategies and improve results.

Cross-Team Collaboration

  • Partner closely with the D2C Head for business priorities and campaign goals.
  • Work with product, design, and operations teams to ensure timely and accurate content delivery.
  • Act as the
    digital custodian of the brand
    — ensuring "Childhood Unplugged" is consistently communicated.

Key Skills & Competencies

  • Strong writing, editing, and storytelling skills (English fluency).
  • Hands-on experience with
    Shopify CMS
    and SEO tools.
  • Familiarity with
    email marketing platforms
    (Klaviyo/Mailchimp/Zoho Campaigns).
  • Understanding of social media content planning and execution.
  • Ability to work with creative teams (designers, video producers).
  • Analytical mindset to track content performance and optimise.
  • Organised, deadline-driven, and detail-oriented.

Experience Required

  • 4–6 years of experience in digital content, media, or e-commerce.
  • Prior experience in
    D2C, consumer brands, publishing, or lifestyle sectors
    preferred.
  • Proven track record of creating and managing digital content calendars.
  • Portfolio of content work across website, blogs, and campaigns.


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