
Digital Media Content Manager
2 days ago
We are looking for a
Digital Media Content Manager
to own and manage all digital content for Pegasus. This role is central to positioning Pegasus as a
Children's Wellbeing Company
and ensuring our brand story, product catalogue, and digital touchpoints (website, social, CRM, and e-commerce channels) are consistent, engaging, and growth-driven.
You will be the bridge between
content creation, technology, and business growth
, ensuring that every piece of digital media reflects our mission of promoting screen-free childhood while also driving conversions.
Key Responsibilities
Content Strategy & Management
- Build and execute the
digital content calendar
across website, blog, social media, email, and campaigns. - Own storytelling for new launches, campaigns, and brand initiatives.
- Write, edit, and optimise content for clarity, SEO, and conversion.
- Work with designers, video producers, and agencies to produce high-quality assets (videos, graphics, product shots).
Website & E-Commerce Content
- Manage Shopify content: product pages, landing pages, blogs, banners.
- Create optimised product copy, meta descriptions, and tags to improve search rankings and conversions.
- Coordinate catalogue content for Amazon, quick commerce platforms, and D2C site.
- Ensure brand positioning is consistently represented across platforms.
Campaigns & CRM
- Collaborate with the performance marketer to align ad messaging with brand storytelling.
- Create and manage
email flows and newsletters
to build customer engagement. - Oversee content for seasonal campaigns (Diwali, back-to-school, summer, etc.).
Analytics & Optimisation
- Monitor content performance: engagement, conversion, SEO ranking.
- Continuously A/B test headlines, landing pages, and email campaigns.
- Use data to refine content strategies and improve results.
Cross-Team Collaboration
- Partner closely with the D2C Head for business priorities and campaign goals.
- Work with product, design, and operations teams to ensure timely and accurate content delivery.
- Act as the
digital custodian of the brand
— ensuring "Childhood Unplugged" is consistently communicated.
Key Skills & Competencies
- Strong writing, editing, and storytelling skills (English fluency).
- Hands-on experience with
Shopify CMS
and SEO tools. - Familiarity with
email marketing platforms
(Klaviyo/Mailchimp/Zoho Campaigns). - Understanding of social media content planning and execution.
- Ability to work with creative teams (designers, video producers).
- Analytical mindset to track content performance and optimise.
- Organised, deadline-driven, and detail-oriented.
Experience Required
- 4–6 years of experience in digital content, media, or e-commerce.
- Prior experience in
D2C, consumer brands, publishing, or lifestyle sectors
preferred. - Proven track record of creating and managing digital content calendars.
- Portfolio of content work across website, blogs, and campaigns.
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