D2c & community engagement head

20 hours ago

Noida, India Pegasus Full time

Pegasus is on a mission to build a Children’s Wellbeing Company by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a Head – D2 C & Community Engagement to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community events, and social media). This is a senior leadership role that combines commercial accountability with brand building. The person will be responsible for growing our D2 C revenue, elevating digital presence, and creating offline/online engagement platforms that strengthen our purpose-led brand. Key Responsibilities 1. D2 C Business & E-commerce Own P& L for D2 C website (Shopify) and ensure revenue growth. Oversee website experience, cataloguing, and conversion funnel. Align catalogue content across the Pegasus website. 2. Digital Marketing & Social Media Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met. Build and execute social media content calendar (Instagram, You Tube, Linked In). Ensure digital storytelling aligns with our “Childhood Unplugged” narrative. Create integrated campaigns (content + ads + workshops). 3. Community Engagement & Workshops Lead Pegasus Society workshops and parent engagement programmes. Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups. Integrate workshops with digital campaigns to convert participants into brand advocates and buyers. Own brand activations at trade fairs, schools, and events. 4. Leadership & Team Management Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager. Mentor and align the team towards shared KPIs. Collaborate with editorial/product, sales, and operations to ensure smooth execution. This is a full-time on-site role as a D2 C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales, Account Management, and Business Development as key responsibilities. Key Skills & Competencies Strong understanding of D2 C business models (Shopify, Amazon, CRM, catalogues). Experience in digital marketing, social media, and content strategy. Exposure to brand activations, workshops, or community building. Commercial mindset with P& L responsibility experience. Excellent leadership and people management skills. Ability to balance short-term revenue growth with long-term brand building. Experience Required 8–12 years of experience in D2 C, consumer brands, lifestyle, publishing, or FMCG. Proven track record of scaling e-commerce revenue and running integrated campaigns. Prior experience in community/brand engagement preferred. Strong communication and storytelling skills.

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