Senior Brand Manager

About Dentsu International India: Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Manager – Branded Content
Experience: 5 to 6 years

We are looking for an innovative and strategic lead the execution of branded content campaigns. This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.

Branded Content Strategy & Execution
Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
Oversee the creative development process, ensuring content reflects the brand’s messaging, tone, and marketing goals while engaging the target audience.
Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards.
Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.).
Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.
Campaign Monitoring & Reporting
Track and monitor campaign performance across key metrics such as engagement, reach.
Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
Post-campaign, analyse results and share insights with clients to help shape future content strategies.

Email subject: Ref: LinkedIn – Manager/ Sr. Manager – Branded Content
LinkedIn profile link:
Total years of work experience:
Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

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Working with us (Our Culture & Ethos)

Joining dentsu international, you’ll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Inclusion and Diversity
We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

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