Content Strategist

2 months ago

tamil nadu, India AssetPlus Full time
We’re hiring an experienced Content Strategist to lead the development and execution of a comprehensive content strategy. In this role, you’ll manage content creation, oversee a dynamic team, and ensure that all content aligns with business objectives and brand identity. If you have 5+ years of experience, a strong understanding of Mutual Funds, Insurance, and Personal Finance, and proficiency in Hindi, we’d love to hear from you
Responsibilities
Lead the development and implementation of a comprehensive content strategy that aligns with business objectives driving increased visibility, engagement, and business growth.
Oversee the entire content lifecycle, from ideation to execution, ensuring content across all platforms aligns with the brand’s tone, messaging, and long- term positioning strategy, while maintaining consistency and quality.
Spearhead the planning and execution of a content distribution plan across all platforms to maximize reach and engagement.
Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure the production of high-quality, on-brand content that meets strategic goals.
Collaborate with cross-functional teams to ensure that all content initiatives are aligned with broader business objectives.
Lead competitive analysis and market research efforts, staying ahead of industry trends and adapting content strategies to maintain a leadership position in the market and strengthen the company’s brand authority and positioning.
Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics to ensure that all content maximizes organic traffic, supports lead generation, and contributes to business growth.
Drive data-driven decision-making by tracking, analyzing, and reporting on content performance using analytics tools, ensuring insights are used to refine strategies and enhance engagement and conversions.
Location: Chennai(Work from Office)
Compensation:
The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)
Must Have:
5+ years of experience in content creation, strategy development, and distribution across various platform
Must have experience in content amplification strategies and performance monitoring across multiple channels
Must have prior experience leading and managing a team of content writers
A strong understanding of Mutual Funds, Insurance, and Personal Finance is required
Excellent writing and editing skills, with a strong creative flair
Proficiency in both written and spoken Hindi is a must
Why AssetPlus?
Exponential career growth
Lucrative role and immense exposure to the industry
High scope for learning and knowledge development
Team engagement and culture-building activities
Young and vibrant team
Complimentary lunch
Regular team outings

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