Product Marketing Manager

3 days ago

Pune, Maharashtra, India Exela Technologies Full time
We are looking for a Product Marketing Manager who will act as a strategic enabler for sales and growth . This is an Individual Contributor (IC) role, responsible for driving end-to-end product marketing for our AI-powered and Generative AI healthcare solutions , with a strong focus on Revenue Cycle Management (RCM) .

The ideal candidate comes from product-based organizations , thrives in startup culture , has hands-on experience scaling products across growth stages , and understands how to market AI-powered healthtech solutions to the US market .

You will own brand strategy, positioning, GTM, content leadership, and sales enablement , ensuring consistency in how our solutions are represented across all channels.

Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.

Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.

Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).

Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.

Deliver client demos, tailored pitches, and executive-level presentations.

Manage demand generation campaigns across SEO/SEM, paid media, email, and social.

Leverage analytics to optimize targeting, conversions, and campaign performance.

Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

~8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.

~ Strong sales enablement experience with playbooks, content, and GTM assets.

~ Proficiency in Hubspot, GA, SEO tools, and campaign managers.

~ Startup or global SaaS experience (US, APAC, EMEA).

Knowledge of US healthcare payer/provider and RCM.

Familiarity with Canva, Adobe Premiere, or Descript.

Passion for AI, healthcare innovation, and data-driven transformation.

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