Senior Performance Marketing Leader

4 days ago


Bengaluru, Karnataka, India Smartworks Full time

Role OverviewWe're looking for a high agency, data driven Senior Performance Marketing Leader to own and scale our digital acquisition engine. The ideal candidate brings hands-on experience managing large-scale performance campaigns across Meta, Google, and other digital platforms. This role is critical to driving user acquisition and unlocking the next phase of growth.Key ResponsibilitiesStrategize, plan, and execute ROI-positive campaigns across platforms (Google, Meta, YouTube, programmatic, etc.)Own performance metrics – CAC, ROAS, LTV, cost-per-lead etc.Collaborate with content, design, and product teams to deliver high-converting creatives and landing pagesRun A/B tests, experiment with ad formats, audiences, and funnelsDrive automation and scale using tools like Google Tag Manager, Pixel integrations, Looker Studio, etc.Manage agency partners or freelancers if neededMonitor daily budgets, pacing, and performance with full funnel visibilityIdeal Candidate Profile6 to 10 years of performance marketing experience, ideally with a mix of startup and/or high-growth consumer brand exposure.Proven track record of scaling campaigns with strong CAC controlHigh ownership mindset and ability to work independently. The ideal candidate should have prior experience in leading teams and the enthusiasm to build and scale a new team from the ground up.Strong analytical and problem-solving skills; comfortable in Excel, Google Analytics, and ad dashboardsExperience with tools like Mixpanel, AppsFlyer, GA4, or MMPs for attributionWhy This Role MattersThis is a leadership track role for someone who wants to drive impact and scale growth meaningfully. The right candidate will have the freedom to build and optimize full-funnel strategies while working closely with senior stakeholders.



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