Senior Performance Marketing Leader

2 days ago

Bengaluru, Karnataka, India Smartworks Full time

Role Overview

We're looking for a high agency, data driven Senior Performance Marketing Leader to own and scale our digital acquisition engine. The ideal candidate brings hands-on experience managing large-scale performance campaigns across Meta, Google, and other digital platforms. This role is critical to driving user acquisition and unlocking the next phase of growth.

Key Responsibilities

  • Strategize, plan, and execute ROI-positive campaigns across platforms (Google, Meta, YouTube, programmatic, etc.)
    • Own performance metrics – CAC, ROAS, LTV, cost-per-lead etc.
      • Collaborate with content, design, and product teams to deliver high-converting creatives and landing pages
        • Run A/B tests, experiment with ad formats, audiences, and funnels
          • Drive automation and scale using tools like Google Tag Manager, Pixel integrations, Looker Studio, etc.
            • Manage agency partners or freelancers if needed
              • Monitor daily budgets, pacing, and performance with full funnel visibility

Ideal Candidate Profile

  • 6 to 10 years of performance marketing experience, ideally with a mix of startup and/or high-growth consumer brand exposure.
    • Proven track record of scaling campaigns with strong CAC control
      • High ownership mindset and ability to work independently. The ideal candidate should have prior experience in leading teams and the enthusiasm to build and scale a new team from the ground up.
        • Strong analytical and problem-solving skills; comfortable in Excel, Google Analytics, and ad dashboards
          • Experience with tools like Mixpanel, AppsFlyer, GA4, or MMPs for attribution

Why This Role Matters

This is a leadership track role for someone who wants to drive impact and scale growth meaningfully. The right candidate will have the freedom to build and optimize full-funnel strategies while working closely with senior stakeholders.

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