Profit.co | Business Development Representative
3 weeks ago
The BDR will play a pivotal role in driving pipeline growth by identifying and qualifying
high-potential leads for an OKR-focused SaaS solution. This includes building strong
relationships with C-suite executives, understanding their strategic goals, and positioning the product as a critical enabler of organizational success.
Key Responsibilities:
1. Strategic Lead Generation:
○ Research and target mid-market and enterprise companies (250+ employees) in
the US that would benefit from OKR tools.
○ Utilize data-driven approaches and prospecting tools like LinkedIn Sales
Navigator, Apollo, and ZoomInfo to identify and prioritize key accounts.
2. C-Suite and Senior Leadership Engagement:
○ Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs)
and senior decision-makers.
○ Communicate the value of OKRs in achieving strategic alignment, boosting
performance, and driving growth.
3. SaaS-Specific Lead Qualification:
○ Use advanced qualification frameworks like MEDDIC and SPICED to identify
critical business challenges.
○ Uncover OKR adoption barriers and map solutions to executive priorities.
4. Tailored Sales Engagement:
○ Craft personalized outreach strategies leveraging industry insights, case studies,
and ROI-driven messaging.
○ Partner with Account Executives to set up discovery calls and demos that
resonate with C-suite agendas.
5. Cross-Functional Collaboration:
○ Work with marketing to develop targeted campaigns for executive-level
engagement.
○ Collaborate with product and sales teams to ensure the alignment of features
with executive needs and concerns.
6. CRM and Reporting:
○ Maintain detailed records of executive interactions and outcomes in CRM
platforms like Salesforce or HubSpot.
○ Track and report on metrics like executive engagement, lead-to-meeting
conversion rates, and pipeline contribution.
Key Skills and Competencies:
● Proven ability to build trust and rapport with C-suite executives and Senior leaders.
● Strong understanding of OKR frameworks and their strategic benefits.
● Expertise in SaaS sales cycles, particularly in value-driven consultative selling.
● Exceptional communication and presentation skills tailored for senior leadership.
● Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs.
Experience and Qualifications:
● Bachelor’s degree
● 4+ years of BDR experience, with at least 2 years targeting C-suite executives in the US market.
● Demonstrated success in generating leads for SaaS products, ideally in performance
management or OKR tools.
● Familiarity with enterprise SaaS sales, including freemium-to-paid and long-term
subscription models.
KPIs for Success:
● Number of meetings scheduled weekly/monthly.
● Conversion rate of qualified leads to closed deals.
● Pipeline value attributed to leads.
● Average time to engage with decision-makers.
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