Performance Marketing Specialist

10 hours ago

Hyderabad, India Multiplier AI Full time

Job Title: Performance Marketing Specialist

Experience: 2.5 Years

Relevant Experience: 2.5 Years

Skills Required: Google adds, PPC

CTC: 3LPA - 4.5 LPA

Job Description:

As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising campaigns across various digital platforms. Leveraging your expertise in PPC strategies and techniques, you will be responsible for maximizing ROI, optimizing campaign performance, and achieving business objectives.

Key Responsibilities:

  • Develop and execute comprehensive PPC strategies to drive traffic, leads, and conversions in alignment with company goals and objectives.
  • Manage end-to-end PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  • Conduct thorough keyword research, ad copy creation, and audience targeting to optimize campaign performance and ensure maximum reach and relevance.
  • Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROAS, to identify trends, opportunities, and areas for improvement.
  • Implement A/B testing methodologies to optimize ad creatives, landing pages, and campaign settings for improved results.
  • Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and seamless user experience across all digital touchpoints.
  • Stay abreast of industry trends, best practices, and emerging technologies in PPC advertising, and incorporate them into campaign strategies to maintain a competitive edge.
  • Provide regular reporting and performance updates to stakeholders, highlighting key insights, successes, and areas for optimization.
  • Stay up-to-date with changes in search engine algorithms, ad platform policies, and industry regulations, and ensure compliance in all PPC activities.
  • Mentor and provide guidance to junior team members, fostering a collaborative and knowledge-sharing environment within the digital marketing team.

Qualifications:

  • Above 70% throughout academics.
  • Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
  • Proven experience of 1 Year in managing PPC campaigns, with a focus on driving measurable results and ROI.
  • In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and/or other relevant tracking platforms.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
  • Detail-oriented mindset with a passion for continuous learning and self-improvement in the ever-evolving digital marketing landscape.
  • Relevant certifications such as Google Ads Certification, Bing Ads Accreditation, or Facebook Blueprint Certification could be a added advantage.

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