The Experience Co. | Creative Strategist

About Us
Experience Co. is a house of brands that put the E in experiential travel. We curate & produce some of India’s most happening experiences—from creative residencies to festivals & adventures for artists, creators, founders, leaders, and misfits across 20 countries.
Experience Co. projects are built around three pillars: designing and running travel experiences across 20+ countries; nurturing a community of over 5000+ handpicked individuals who have been part of our journeys; and driving life-altering collisions & epiphanies through our experiences & communities.
ExCo is a bootstrapped, profitable company backed by a team with over 80+ years of cumulative experience in running, creating & producing experiential events across the world—from Iceland to Japan and everything in between.
What You’ll Do
What You’ll Do
TL;DR:
At Experience Co., we are curating global experiences for a community of outstanding creators, founders, achievers, and rebels. Your role at ExCo will be to shape and amplify our brand identity through creative strategy and storytelling. You will craft visually rich and relatable content that engages our audience, drives growth, and positions ExCo as a leader in experiential travel.
Creative strategists with a strong background in copywriting, brand positioning, and content innovation—particularly for B2C brands—will thrive in this role.
In this position, you’ll work directly with the leadership team and CEO, taking creative ownership of our house of travel brands.
Bonus: We strongly vibe with things that Cercle, GullyLabs, and Airbnb Icons have done. If we’re getting on a call, scanning these brands would be appreciated.
The Longer Version
As Creative Strategist Lead (Copy & Video) at Experience Co., you will be the driving force behind crafting compelling narratives and shaping the brand’s creative direction. You will own ExCo’s voice and visual identity, ensuring consistency across all platforms while delivering campaigns that deeply resonate with a community of founders, creators, leaders, and misfits.
This role is a dynamic blend of creative ideation and strategic execution. You will strategize brand messaging, lead storytelling initiatives, create advertising content for the sales funnel, and experiment with innovative formats that keep ExCo’s content fresh and engaging. Collaborating closely with the marketing manager, designers, and external creators, you’ll bring concepts to life that elevate ExCo’s presence and impact.
Key Responsibilities
1. Brand Positioning and Strategy
• Define and maintain the brand’s tone, voice, and visual identity to align with its travel ethos.
• Develop creative strategies that enhance brand recognition and resonate with the target audience.
• Ensure consistent storytelling across all platforms, including video, social media, and advertisements.
2. Content Ideation and Development
• Conceptualise and script video content that inspires wanderlust and showcases the brand’s unique travel experiences.
• Write compelling copy for ads, email campaigns, website pages, and social media posts.
• Develop creative narratives that highlight the emotional and transformative aspects of travel.
3. Campaign Planning and Execution
• Design and execute video-first campaigns that amplify the brand’s presence and generate engagement.
• Collaborate with internal teams to align content with marketing and sales goals.
• Leverage seasonal trends and audience insights to produce timely and relevant campaigns.
4. Creative Direction
• Lead video production efforts by working with directors, videographers, and editors to ensure the output reflects the brand’s vision.
• Oversee the creation of visual and copy assets to maintain a cohesive look and feel across all content.
• Provide art direction and feedback to ensure high-quality deliverables.
5. Storytelling and Narrative Development
• Craft immersive and relatable travel stories that connect emotionally with the audience.
• Experiment with long-form and short-form storytelling formats, from mini-documentaries to quick social media reels.
• Integrate user-generated content and testimonials to enrich the brand narrative.
6. Innovation and Content Experimentation
• Explore and implement emerging content formats such as 360-degree videos, interactive content, and text animations.
• Continuously innovate with new approaches to video editing, sound design, and motion graphics.
• Test and refine creative concepts based on audience feedback and engagement metrics.
7. Advertising and Performance Marketing Support
• Develop performance-driven video ads and copy for all stages of the sales funnel.
• Collaborate with performance marketing teams to create campaigns optimized for conversions.
• Use A/B testing to refine ad creatives and maximize impact.
8. Data-Driven Creative Decisions
• Analyze audience behavior and campaign performance to inform creative strategies.
• Use insights to tailor content for different audience segments and platforms.
• Optimize video and copy assets based on data trends and engagement metrics.
You’d Be a Great Fit If You
• Have a passion for storytelling and a knack for crafting compelling narratives that resonate emotionally with audiences.
Are an idea machine.
Can hold the reigns of visual & copy consistency across touchpoints
Are an incredible communicator of vibes, ideas & visuals
• Are experienced in developing creative strategies that align with brand identity and audience needs.
• Are skilled at writing engaging copy for campaigns, ads, and social media, as well as scripting and directing video content.
• Have a portfolio showcasing innovative video and copy projects that have driven audience engagement.
• Have worked with brands in the travel, lifestyle, or experiential industries, understanding the nuances of creating aspirational and relatable content.
• Use analytics to measure content performance and make informed creative decisions.
• Balance creative vision with business objectives, ensuring all outputs contribute to growth and engagement.
• Are a natural team player who can guide and mentor others while maintaining high creative standards.
• Stay ahead of trends in content creation, storytelling, and emerging platforms.
• Are not afraid to experiment with new formats and push creative boundaries.
• Manage multiple projects and deadlines with ease, ensuring timely delivery of high-quality outputs.
• Use strong project management skills to coordinate between teams and resources.
About You
Startup Fit:
You want ownership over your work and can function independently, taking initiative to drive projects forward.
You are comfortable with uncertainty and remain adaptable in what you do. You seek to build quick iterations and learn fast.
You're used to being scrappy and can function in a way that is nimble and resourceful. You seek growth and continuous improvement.
You're motivated by impact and the opportunity to create something new. You care about what you build and strive for excellence.
You're user-driven in what you do. You're eager to understand our audience deeply to ensure we're creating content that truly resonates.
Experience Co. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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