Performance Marketing Manager

5 days ago

Bangalore, India The Experience Co. Full time
Job Description

Experience Co. is an experiential brand that curates & produces some of India’s most exciting travel IPs, ranging from creative residencies to festivals & adventures for artists, creators, founders, leaders & misfits.

Our projects are built around three key pillars:

  1. Designing and running travel experiences across 20+ countries.
  2. Nurturing a community of over 5,000+ handpicked, curated individuals who have been part of our experiences.
  3. Driving life-altering collisions through immersive journeys and meaningful connections.

We are a bootstrapped, profitable company powered by a team with over 100+ years of combined experience in creating experiential events globally, spanning Iceland to Japan and everything in between.

What You’ll Do

TLDR: Support meta ads campaign management, content creation, and monitor analytics to amplify the impact of India’s coolest experiential brand.

The Longer Version

Marketing at Experience Co. isn’t just about running campaigns; it’s about shaping narratives, building connections, and bringing to life the energy of our vibrant community of creators and founders.

As a Marketing Associate , you’ll play a pivotal role in executing our vision by managing campaigns, creating engaging content, and analysing performance to refine strategies. You’ll be part of a dynamic team dedicated to fostering meaningful connections and amplifying the stories of our incredible community.

Key Responsibilities

Campaign Management

• Assist in the planning, execution, and optimization of marketing campaigns across digital and offline channels.

• Coordinate with internal teams to ensure campaigns align with brand objectives and deliver measurable impact.

Content Creation

• Collaborate with the marketing team to craft compelling content for email, Meta, and YouTube ads.

• Ensure all messaging reflects ExCo’s creative and community-driven ethos.

Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, deriving actionable insights to optimize effectiveness.

• Track and analyze key metrics, providing data-driven recommendations for future campaigns.

Community Engagement

• Support initiatives to grow and engage our community of creators and founders.

• Develop innovative strategies to foster deeper connections within our community.

About You

• Experience: 1–2 years of performance marketing experience at a consumer-focused company in India.

• Skills: Strong grasp of digital marketing, particularly email marketing and Meta Ads.

• Tools: Familiarity with platforms like Google Analytics, Canva, and email marketing tools.

• Communication: Excellent written and verbal communication skills.

• Organization: Highly organised with a keen eye for detail, able to manage multiple projects simultaneously.

• Adaptability: Thrives in a fast-paced environment, eager to learn and embrace new tools and techniques.

Culture Fitment

• You’re excited by the opportunity to join a small and fast-growing team.

• You thrive in ambiguity, adapting quickly and seeking solutions proactively.

• You’re resourceful and scrappy, able to find creative ways to achieve goals with limited resources.

• You care deeply about the user journey and are motivated to create experiences that leave a lasting impact.

• You value efficiency and are driven by the opportunity to build something new and meaningful.

Why Join Us?

At Experience Co., you’re not just part of a team—you’re part of a movement redefining experiential travel. You’ll work alongside some of the brightest minds, shaping stories and creating connections that last a lifetime.

  • If you’re ready to roll up your sleeves, embrace creativity, and make a tangible impact, we’d love to have you on board.

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