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Performance Marketing Manager
3 months ago
PERFORMANCE MARKETING MANAGER
Job Description:
The Performance Marketing Manager will be responsible for developing, managing, and optimizing paid digital campaigns across various channels to drive traffic, conversions, and revenue growth. The role involves deep analytical rigor, strong operational execution, and creative thinking to scale marketing programs while maximizing profitability. The ideal candidate is a hands-on digital marketer with experience in managing large budgets and delivering results in a high-growth, fast-paced startup environment.
Key Responsibilities:
1. Strategy & Planning:
Develop a full-funnel performance marketing strategy that aligns with the startup’s growth and revenue goals.
Collaborate with leadership to establish KPIs for campaigns, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).
2. Campaign Management:
Plan, execute, and manage large-scale campaigns across Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, Twitter , and other relevant paid channels.
Implement and manage display advertising, search marketing (SEM), paid social, and retargeting campaigns.
Design A/B testing frameworks to optimize creatives, copy, targeting, and bidding strategies for campaign performance.
3. Budgeting & Allocation:
Own the allocation and optimization of the multi-million-dollar marketing budget across channels, focusing on maximizing ROI.
Continuously analyze and re-allocate spending to optimize high-performing campaigns and phase out low-performing ones.
4. Data Analysis & Reporting:
Monitor key performance metrics (CTR, CPA, CPC, conversion rate) and adjust strategies in real-time based on data insights.
Utilize advanced analytics tools (Google Analytics, Power Bi or similar) to provide detailed performance reports to stakeholders.
Provide actionable insights from campaign data to improve performance and drive decision-making.
5. Cross-Functional Collaboration:
Work closely with the content, creative, and design teams to ensure that marketing creatives resonate with target audiences.
Collaborate with the product team to ensure a seamless user journey from the ad to the product landing pages.
6. Optimization & Growth:
Continuously look for growth opportunities to scale campaigns and explore new channels or technologies (such as automation tools and AI).
Lead efforts to drive continuous improvements in CAC and LTV, ensuring scalability and profitability.
10. Performance Marketing Tools:
Proficiency in tools such as Google Ads, Facebook Business Manager, Google Analytics 4, Google Tag Manager, Data Studio, SEMrush , or equivalent performance marketing platforms.
Required Skills and Experience:
7+ years of experience in digital marketing, with at least 3 years in a performance marketing role managing large budgets and revenue as a KRA.
Strong understanding of paid media channels , including search, PMAX, social, display, and programmatic.
Proven track record of managing high-budget campaigns and delivering exceptional ROI and CAC improvements.
Excellent analytical skills with experience in data-driven decision-making .
Hands-on experience with A/B testing and conversion rate optimization .
Experience in scaling campaigns for high-growth startups is highly preferred.
Mastery of Google search and PMAX preferred.
This role requires a proactive marketer who can balance data analysis with creativity, leveraging digital marketing to drive impactful growth for the startup.
