Manager - social media marketing - hospitality startup

3 weeks ago

Panjim, India ZenAway Stays Private Limited Full time
Background on Zen Away Stays Private Limited (Zen Away Stays)
Zen Away Stays ( ), is a Vacation Rental Startup with head-office in North Goa and current operations in Goa, Uttarakhand and Delhi NCR. We are reimagining the vacation rental industry from the ground up and our ambition is to build an iconic hospitality brand and a great place for professionals to build their careers in. We have recently commenced onboarding homes on our platform and in joining us at this early stage of our exciting journey, you'll find yourself on a steep learning curve with plenty of opportunities for growth, responsibility and leadership. If you're ready to push boundaries, foster innovation, and make a real impact, we'd love to hear from you.
Position Overview
We are seeking a highly skilled and self-motivated individual to join our team at our corporate office at Mapusa, North Goa as the Manager - Social Media Marketing . This full time on-site position requires someone with a creative mindset, strong written and verbal communication skills, deep understanding of key social media platforms, analytical ability, experience of developing strong digital presence for consumer brands and a passion for building a brand ground up.
Key Responsibilities
Marketing & Branding Strategy:
Market Research.
Competitive Analysis.
Brand Positioning.
Social Media Strategy Across Platforms (Primarily Organic):
Benchmarking.
Identification of Audience & Messaging across Platforms.
Development and execution of comprehensive social media strategy across platforms (Insta, Meta, You Tube, X, Linked In etc) to create brand awareness, build extensive user engagement and earn strong brand loyalty.
Monitor social media trends, analyse performance metrics, and adjust strategies accordingly to optimize results.
Conceptualise and Oversee Creation of Engaging Content to Attract and Retain Followers:
Conceptualise and oversee development of high-quality, visually appealing content (aligned with SEO and keyword search considerations and consistent with brand positioning) that showcases our vacation rental properties and promotes our brand identity.
Conceptualise and oversee execution of photo & video shoots of homes for onboarding them to Zen Away platform and listing on OTAs like Airbnb and for creating digital brochures as well as shorts/reels.
Conceptualise Video Content and Oversee Execution of Video Shoots for Shorts/Reels.
Conceptualise and oversee curation of user-generated content and leverage guest testimonials & reviews to enhance credibility and authenticity.
Utilise AI Tools (Chat GPT, DALL-E, Gemini, Anthropic, Others) and stock content to generate/amplify c ontent – Text, Images & Video.
Planning, Ideation and Execution of Monthly Social Media Calendar across Platforms:
Ensuring timely and consistent posting schedules to maximize engagement and reach.
Optimisation of Website Content:
SEO (on-page) and Keyword Search (including using in-built SEO tools).
SEO (off-page).
SEM - Google Keyword Planner & Google Analytics.
Influencer Marketing:
Research & Identify Influencers who resonate with our target audience and compliment/potentially amplify our brand positioning.
Develop and negotiate compensation framework (preferably on barter system).
Collaborate with Influencers to generate engaging and effective content.
Track & measure influencer effectiveness.
Online User Engagement & Community Building:
Foster meaningful interactions with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
Cultivate relationships with influencers, partners, and local businesses to expand our reach and enhance brand advocacy.
Identify opportunities for collaborations, partnerships, and sponsorships to amplify our brand presence and drive business growth.
Collaborate with Cross-Functional Teams:
Align marketing efforts with overall business objectives.
Work with cross functional teams to ensure overall guest experience is fully aligned to brand promise and positioning.
Performance Tracking and Reporting:
Monitor key performance indicators (KPIs) related to user engagement & satisfaction, and brand sentiment.
Prepare regular reports and presentations to communicate results, trends, and actionable insights to senior management using social media analytics tools.
Additional Skills/Experience would be a Plus:
Creative Skills - Photography & Videography, Graphic Designing (Canva, Adobe Photoshop, Illustrator, Others). Photo & Video Editing (Adobe Studio, i Movie, Others), Creative Copywriting.
Experience in Paid Advertising/Performance Marketing/Email Marketing/Whats App marketing.
Qualifications:
Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.
Proven experience (minimum 3 years) in social media marketing and online community management preferably with exposure to hospitality sector.
Strong understanding of social media platforms, algorithms, and best practices for content creation, distribution, and engagement.
Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and interact effectively with diverse audiences.
Creative mindset with a keen eye for design, aesthetics, and storytelling.
Ability to multitask, prioritize tasks, and thrive in a fast-paced, dynamic environment.
Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics, Facebook Insights), and CRM systems.
Demonstrated leadership capabilities, including team management, collaboration, and strategic thinking.
Flexibility to work evenings, weekends, and holidays as needed.
Benefits:
Competitive salary commensurate with experience.
Performance-based incentives and bonuses.
Opportunities for professional development and career advancement.
A dynamic and inclusive work environment with a passionate team of professionals.
How to Apply:
Interested candidates are encouraged to submit their resume and a cover letter outlining their qualifications, relevant experience, and why they are passionate about joining our team. Please include examples of previous social media campaigns or guest relations initiatives that you have led. Applications should be sent to with the subject line "Application: Manager - Social Media Marketing"
Zen Away stays is an equal opportunity employer and values diversity in the workplace. We thank all applicants for their interest, but only those selected for an interview will be contacted
Employment Type
Full-time

  • Manager - Social Media Marketing - Hospitality Startup

    3 weeks ago

    Panjim, India ZenAway Stays Private Limited Full time

    Background on ZenAway Stays Private Limited (ZenAway Stays)ZenAway Stays ( ), is a Vacation Rental Startup with head-office in North Goa and current operations in Goa, Uttarakhand and Delhi NCR. We are reimagining the vacation rental industry from the ground up and our ambition is to build an iconic hospitality brand and a great place for professionals to...

  • Manager - Social Media Marketing - Hospitality Startup

    3 weeks ago

    Panjim, India ZenAway Stays Private Limited Full time

    Background on ZenAway Stays Private Limited (ZenAway Stays)ZenAway Stays ( ), is a Vacation Rental Startup with head-office in North Goa and current operations in Goa, Uttarakhand and Delhi NCR. We are reimagining the vacation rental industry from the ground up and our ambition is to build an iconic hospitality brand and a great place for professionals to...

  • Marketing Manager

    3 days ago

    Panjim, Goa, India ZenAway Stays Private Limited Full time

    Job Title: Marketing Manager - Digital Hospitality ExpertLocation: North Goa, IndiaAbout Us:Zen Away Stays Private Limited is a leading vacation rental startup headquartered in North Goa, with operations in Goa, Uttarakhand, and Delhi NCR.We are revolutionizing the vacation rental industry from the ground up, striving to build an iconic hospitality brand and...

  • Digital Marketing Strategist for Hospitality Brand

    3 days ago

    Panjim, Goa, India ZenAway Stays Private Limited Full time

    About ZenAway StaysZenAway Stays Private Limited is a pioneering vacation rental startup redefining the hospitality industry. With its head office in North Goa and operations in Goa, Uttarakhand, and Delhi NCR, we aim to build an iconic brand and a great place for professionals to grow their careers.We are seeking a highly skilled Digital Marketing...

  • Marketing Manager

    3 days ago

    Panjim, India INDULGE Full time

    Looking for a Marketing Manager for a Startup.Position: Marketing ManagerLocation: GoaIndustry: Luxury ConciergeEmployment Type: Full-timeReporting to: CEOJob Summary:The Marketing Manager will be responsible for developing and executing marketing strategies that will increase brand awareness, drive customer acquisition, and ultimately contribute to revenue...

  • Digital Marketing Manager

    3 weeks ago

    Panjim, Goa, India ZenAway Stays Private Limited Full time

    About UsZenAway Stays Private Limited is a pioneering vacation rental startup redefining the hospitality industry from the ground up. With its head office in North Goa and operations in Goa, Uttarakhand, and Delhi NCR, our ambition is to build an iconic brand and a great place for professionals to grow their careers.

  • Marketing manager

    2 months ago

    Panjim, India Acumont Full time

    This profile is for our prime Client for (Beauty & Personal Care Division)Marketing ManagerThe Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.Roles & Responsibilities:Marketing Strategy Development: Develop and implement a cohesive...

  • Digital Marketing Lead

    2 weeks ago

    Panjim, Goa, India ZenAway Stays Private Limited Full time

    Job OverviewZenAway Stays Private Limited is a dynamic Vacation Rental Startup based in North Goa, with operations in Goa, Uttarakhand, and Delhi NCR. We are reimagining the vacation rental industry from the ground up and aim to build an iconic hospitality brand.

  • Strategic Marketing Director for Luxury Brand

    1 day ago

    Panjim, Goa, India INDULGE Full time

    About INDULGE">We are a luxury concierge startup based in Goa, India. Our mission is to provide exceptional experiences to our clients while creating memorable moments.">Salary Range: ₹1,200,000 - ₹1,800,000 per annum">Job Description:">We are seeking an experienced Strategic Marketing Director to lead our marketing efforts and drive business growth. The...

  • Digital Marketing Strategist for Luxury Concierge Startup

    3 days ago

    Panjim, Goa, India INDULGE Full time

    INDULGE, a luxury concierge startup based in Goa, is seeking a Digital Marketing Strategist to drive brand awareness and customer acquisition.Job Title: Digital Marketing StrategistLocation: Goa, IndiaSalary: ₹1,200,000 - ₹1,500,000 per annumJob Description:We are looking for an experienced Digital Marketing Strategist to join our team. The successful...

  • Sales executive

    1 month ago

    Panjim, India Anubhav Vacations Full time

    Job Profile: Sales Executive, Travel ConsultantWe are looking for experienced Sales and Marketing personnel with a Tourism industry background. You would be responsible for developing and implementing strategies to attract the right clients for our tours.ResponsibilitiesPromote and market the tours, to existing as well as new clients.Develop an in-depth...

  • Sales Executive

    1 month ago

    Panjim, India Anubhav Vacations Full time

    Job Profile: Sales Executive, Travel ConsultantWe are looking for experienced Sales and Marketing personnel with a Tourism industry background. You would be responsible for developing and implementing strategies to attract the right clients for our tours.ResponsibilitiesPromote and market the tours, to existing as well as new clients.Develop an in-depth...

  • Concierge Manager

    3 weeks ago

    Panjim, India INDULGE Full time

    Job Title: Concierge ManagerAbout Us:INDULGE is a premier concierge service catering to ultra-high-net-worth individuals across the globe. We specialise in providing bespoke services that meet the unique needs and desires of our distinguished clientele. Our commitment to excellence, discretion, and personalised attention sets us apart in the luxury...

  • Concierge manager

    2 weeks ago

    Panjim, India INDULGE Full time

    Job Title: Concierge ManagerAbout Us:INDULGE is a premier concierge service catering to ultra-high-net-worth individuals across the globe. We specialise in providing bespoke services that meet the unique needs and desires of our distinguished clientele. Our commitment to excellence, discretion, and personalised attention sets us apart in the luxury...

  • Property Manager

    2 months ago

    Panjim, India RidingSolo Full time

    Company DescriptionRidingSolo is an adventure-driven travel company in India that offers exhilarating travel experiences, including Himalayan treks, bike trips, leisure trips, and international tours. The company prioritizes safety, quality, and service, and is registered with Incredible India, Himachal Government, Uttarakhand Government & Indian...

  • Property manager

    2 months ago

    Panjim, India RidingSolo Full time

    Company DescriptionRiding Solo is an adventure-driven travel company in India that offers exhilarating travel experiences, including Himalayan treks, bike trips, leisure trips, and international tours. The company prioritizes safety, quality, and service, and is registered with Incredible India, Himachal Government, Uttarakhand Government & Indian...

  • Luxury Vacation Experience Coordinator

    2 weeks ago

    Panjim, Goa, India Isprava Full time

    About Lohono StaysLohono Stays by Isprava offers high-end luxury vacations for discerning travelers. Our company focuses on providing unique, local, and curated hospitality experiences in India and South-East Asia.We have over 250 homes across holiday destinations including Goa, Phuket, Koh Samui, Alibaug, Lonavala, Coonoor, and Bali. Each stay offers...

  • Concierge Manager

    2 weeks ago

    Panjim, India INDULGE Full time

    Job Title: Concierge Manager (Available from 12am to 9am)About Us:INDULGE is a premier concierge service catering to ultra-high-net-worth individuals across the globe. We specialise in providing bespoke services that meet the unique needs and desires of our distinguished clientele. Our commitment to excellence, discretion, and personalised attention sets us...

  • Junior content writer

    4 weeks ago

    Panjim, India Gubblebums Full time

    Junior Content WriterLocation: Onsite | Employment Type: Full-timeAre you a wordsmith with a flair for storytelling? Join our marketing agency as a Junior Content Writer and craft compelling content that drives engagement and business growth. This role offers the opportunity to hone your writing skills across various media channels while collaborating with a...

  • Villa Manager

    1 day ago

    Panjim, India Rainforest Luxury Villas Full time

    Leading Property Management company is looking to hire a VILLA MANAGER with a background in hospitality preferably.This position requires the candidate to be detail-oriented, hardworking, organized, with strong oral and written communication skills.Location: Candolim area. Own transportation and flexibility in working-hours are a must.Duties and...