Account based marketing specialist

2 weeks ago

Delhi, India Mile Full time
Account-Based Marketing (ABM) Specialist
We’re seeking an ABM Specialist to drive highly personalized and targeted marketing strategies aimed at converting North American CXOs within our niche, high-value TAM. This role is pivotal to generate a measurable contribution to the pipeline, driving SQLs and opportunities that move prospects through the funnel with precision and impact.
If you have experience in B2 B Saa S, thrive on creativity, and have a proven record of crafting tailored campaigns that deliver quantifiable results in complex sales environments, this is the role for you.
Key Responsibilities
ABM Strategy Development: Design and execute multi-channel ABM campaigns to engage decision-makers and drive SQLs and pipeline opportunities.
Personalized Campaigns: Craft hyper-personalized messaging and content for each target account, addressing unique business challenges and objectives.
Pipeline Contribution: Own specific, measurable goals for pipeline contribution, including SQLs and qualified opportunities. Consistently track and report progress toward these targets.
Funnel Optimization: Analyze campaign performance, track engagement metrics, and refine strategies to maximize SQL conversion and opportunity creation.
Market Insights: Stay updated on industry trends, competitor activities, and customer needs to continuously adapt ABM strategies.
What We’re Looking For
Experience: 2-4 years in a B2 B Saa S marketing role, with a strong focus on ABM targeting North American region.
Proven Pipeline Impact: Demonstrated ability to directly contribute to pipeline goals, with a strong track record of generating SQLs and opportunities through ABM efforts.
Personalization Expert: Exceptional skill in creating personalized campaigns that resonate with high-level decision-makers in niche markets.
Results-Oriented: A track record of achieving measurable results, such as increased engagement, SQL conversion rates, and improved deal sizes through ABM campaigns.
Creativity: Innovative in crafting messaging and content that stand out in competitive environments.

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