Account Based Marketing Lead

3 days ago

Delhi, India Restroworks Full time

JOB DESCRIPTION

ABM (Account Based Marketing) Specialist

Department: Marketing

Location: New Delhi (Corporate Office)

Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing

Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles.

About the role

We are looking for a data-driven ABM Specialist with experience in designing and implementing ABM campaigns across channels. This role involves planning, developing, executing, and managing campaigns to target high-value enterprise chains. This role will be part of the Demand Generation team and collaborate closely with the Marketing and Sales teams.

The ideal candidate will be responsible for the planning, executing, and optimizing targeted marketing campaigns aimed at key accounts in the hospitality industry, ultimately driving pipeline growth and revenue.

Key Responsibilities

  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Improve marketing effectiveness by identifying opportunities through audience segmentation, marketing techniques, and processes.
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
  • Collaborate with sales, marketing, and customer success teams to identify target accounts, develop account insights, and create personalized experiences for key stakeholders.
  • Manage and maintain the ABM technology stack, including marketing automation, CRM, and analytics tools. Must know tool like Hubspot,Salesforce LinkedIn Sales Navigator, LinkedIn Ads and Google Ads
  • Continuously optimize campaigns based on data-driven insights, industry trends, and best practices.

Skillset

  • 3-5 years of experience in B2B marketing, with a focus on ABM, demand generation, or similar roles
  • Proven track record of executing successful ABM campaigns that drive pipeline growth and revenue
  • Must know how to email campaigns using different email marketing tools
  • Strong understanding of marketing automation, CRM, and analytics tools (e.g.,Hubspot, Email Octopus, Salesforce, Google Analytics)
  • Experience with intent data tools like ZoomInfo, Bombora, or Madison Logic.
  • Strong skills in paid social and LinkedIn campaign management
  • Familiarity with the F&B industry is a plus.

Benefits

  • Get your hands on one of the best Restaurant SaaS products
  • Work with 20,000+ happy brands in 50 countries
  • Be a part of a small & friendly team of marketers
  • Open and transparent work culture

Who we are:

Restroworks

Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally. The unified cloud platform empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints.

The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.

Renowned restaurant chains such as Taco Bell, Subway, Nando's, Carl's Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries.

Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant. ​The company is a G placing it among one of the top employers of choice.R

estroworks is on a mission to make global restaurants prosperous. F

or more information, visit <

  • Account Based Marketing Lead

    6 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTIONABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ MarketingExperience: 5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in...

  • Account based marketing lead

    3 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTIONABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ MarketingExperience: 5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in...

  • Account Based Marketing Lead

    6 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles. About the role We are looking for a data-driven ABM Specialist with experience in...

  • Account Based Marketing Lead

    6 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) Specialist Department: Marketing Location: New Delhi (Corporate Office) Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles. About the role We are looking for a data-driven ABM Specialist...

  • Account Based Marketing Lead

    5 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) Specialist Department: Marketing Location: New Delhi (Corporate Office) Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles. About the role We are looking for a data-driven ABM...

  • Account Based Marketing Lead

    7 days ago

    New Delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in...

  • Restroworks | Account Based Marketing Lead | delhi

    6 days ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTIONABM (Account Based Marketing) SpecialistDepartment:MarketingLocation:New Delhi (Corporate Office)Qualifications:Bachelor’s / Master’s Degree in Business/ MarketingExperience:5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in designing...

  • Restroworks | Account Based Marketing Lead | delhi

    5 days ago

    delhi, India Restroworks Full time

    JOB DESCRIPTIONABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ MarketingExperience: 5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in...

  • Restroworks | Account Based Marketing Lead | delhi

    5 days ago

    delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) Specialist Department: Marketing Location: New Delhi (Corporate Office) Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles. About the role We are looking for a data-driven ABM Specialist with...

  • Restroworks | Account Based Marketing Lead | delhi

    6 days ago

    delhi, India Restroworks Full time

    JOB DESCRIPTION ABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ Marketing Experience: 5+ years of experience focusing on ABM, demand generation, or similar roles. About the role We are looking for a data-driven ABM Specialist with experience in...

  • Account Based Marketing Lead

    9 hours ago

    Delhi, India Restroworks Full time

    JOB DESCRIPTIONABM (Account Based Marketing) SpecialistDepartment: MarketingLocation: New Delhi (Corporate Office)Qualifications: Bachelor’s / Master’s Degree in Business/ MarketingExperience: 5+ years of experience focusing on ABM, demand generation, or similar roles.About the roleWe are looking for a data-driven ABM Specialist with experience in...

  • Customer Service Team Lead

    1 month ago

    Delhi, Delhi, India Demo Account Full time

    Customer Service Team Lead at Demo AccountWe are looking for a Customer Service Team Lead to oversee the customer service process and manage a team of representatives who will offer excellent customer service and after-sales support.Oversee the customer service process and create policies and procedures to ensure excellent customer experience.Manage a team...

  • Manager - Account Based Marketing

    1 day ago

    Delhi, India Onsurity Full time

    Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for...

  • Manager - Account Based Marketing

    2 days ago

    Delhi, India Onsurity Full time

    Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for...

  • Manager - Account Based Marketing

    1 day ago

    Delhi, India Onsurity Full time

    Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for...

  • Only B2B | Lead Generation

    3 weeks ago

    delhi, India Only B2B | Lead Generation & Marketing Full time

    1. Responsible for market research and generate leads of potential donors of corporate CSR by undertaking online research, regularly monitor donor websites, and identify and build contacts with potential corporate donors. 2. Responsible for continuously developing the toolkit for corporate fundraising Introduction Mail, Presentation Detailed & Summary, Pitch...

  • ▷ [High Salary] Senior Analyst - Account Based Marketing

    9 hours ago

    Delhi, India Mphasis Full time

    About MphasisMphasis is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain, and process expertise. Mphasis Limited (then, Mphasis BFL Limited) was formed in June 2000 after the merger of the US-based IT consulting company Mphasis...

  • Senior Marketing Executive

    3 weeks ago

    Delhi, India keeK Marketing Full time

    Position: Senior Marketing Executive (Team Lead)Location: RemoteCompany: keeK MarketingA bit about keeK MarketingkeeK Marketing is a dynamic and rapidly growing marketing and branding agency dedicated to delivering exceptional results for our clients. At keeK, we believe in the potential of every business; small or big. Our dedicated team of marketing...

  • Senior Marketing Executive

    2 weeks ago

    Delhi, India keeK Marketing Full time

    Position: Senior Marketing Executive (Team Lead)Location:RemoteCompany:keeK MarketingA bit about keeK MarketingkeeK Marketing is a dynamic and rapidly growing marketing and branding agency dedicated to delivering exceptional results for our clients. At keeK, we believe in the potential of every business; small or big. Our dedicated team of marketing experts...

  • keeK Marketing | Senior Marketing Executive

    3 weeks ago

    delhi, India keeK Marketing Full time

    Position: Senior Marketing Executive (Team Lead) Location: Remote Company: keeK Marketing A bit about keeK Marketing keeK Marketing is a dynamic and rapidly growing marketing and branding agency dedicated to delivering exceptional results for our clients. At keeK, we believe in the potential of every business; small or big. Our dedicated team of...