Account Based Marketing Specialist

3 weeks ago

Delhi, India Mile Full time
Account-Based Marketing (ABM) Specialist
We’re seeking an ABM Specialist to drive highly personalized and targeted marketing strategies aimed at converting North American CXOs within our niche, high-value TAM. This role is pivotal to generate a measurable contribution to the pipeline, driving SQLs and opportunities that move prospects through the funnel with precision and impact.
If you have experience in B2B SaaS, thrive on creativity, and have a proven record of crafting tailored campaigns that deliver quantifiable results in complex sales environments, this is the role for you.
Key Responsibilities
ABM Strategy Development: Design and execute multi-channel ABM campaigns to engage decision-makers and drive SQLs and pipeline opportunities.
Personalized Campaigns: Craft hyper-personalized messaging and content for each target account, addressing unique business challenges and objectives.
Pipeline Contribution: Own specific, measurable goals for pipeline contribution, including SQLs and qualified opportunities. Consistently track and report progress toward these targets.
Funnel Optimization: Analyze campaign performance, track engagement metrics, and refine strategies to maximize SQL conversion and opportunity creation.
Market Insights: Stay updated on industry trends, competitor activities, and customer needs to continuously adapt ABM strategies.
What We’re Looking For
Experience: 2-4 years in a B2B SaaS marketing role, with a strong focus on ABM targeting North American region.
Proven Pipeline Impact: Demonstrated ability to directly contribute to pipeline goals, with a strong track record of generating SQLs and opportunities through ABM efforts.
Personalization Expert: Exceptional skill in creating personalized campaigns that resonate with high-level decision-makers in niche markets.
Results-Oriented: A track record of achieving measurable results, such as increased engagement, SQL conversion rates, and improved deal sizes through ABM campaigns.
Creativity: Innovative in crafting messaging and content that stand out in competitive environments.

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