Social Media Marketing Specialist

2 months ago

indore, India Supersourcing Full time

Job Description : Social Media Marketing Specialist

Location: Indore, onsite


About Us:

Supersourcing is an AI recruitment platform that enables companies to hire developers and build engineering teams 10X faster than traditional hiring methods. At Supersourcing, we’re not just about hiring; we’re committed to being strategic growth partners for our clients, transforming how businesses connect with top tech talent.

  • Recognized among the Top 20 startups in India selected by the Google AI Accelerator Program 2024
  • Named among LinkedIn's Top 10 startups in India to work for, two years in a row (2023, 2024)


Role Overview:

We’re looking for a Social Media Marketing Specialist to lead our LinkedIn marketing efforts, grow our presence, and drive brand and engagement growth.


Key Responsibilities:

1. LinkedIn Growth & Strategy:

  • Develop, execute, and optimize LinkedIn strategies to increase Supersourcing’s brand presence, follower base, and engagement.
  • Collaborate with company leaders to amplify their profiles and leverage their voices for organic growth.
  • Create, curate, and manage LinkedIn content that aligns with our brand messaging and business goals.
  • Use LinkedIn Analytics to track performance and adjust strategies accordingly.

2. Content Creation & Management:

  • Write and manage high-quality content tailored to our B2B audience.
  • Work closely with the video marketing team to align social media content with ongoing video marketing efforts.
  • Plan and schedule content around key achievements, events, and new initiatives.

3. Growth & Lead Generation:

  • Optimize LinkedIn as a channel for growth and lead generation.
  • Leverage LinkedIn events and video marketing to drive traffic and engagement.

4. Industry Events:

  • Promote company-hosted events on social media to boost engagement, traffic, and lead generation.


Key Qualifications:

  • Social Media Expertise: Proven experience managing and growing LinkedIn and Twitter (X) channels for B2B brands.
  • Content Creation: Exceptional writing and storytelling skills, with the ability to craft engaging and relevant content.
  • Data-Driven: Strong analytical skills, with experience using social media analytics tools to track growth and optimize campaigns.
  • Creativity & Innovation: A flair for creating unique and impactful social media content.
  • Self-Starter: Ability to work independently and take ownership of LinkedIn and Twitter strategies.

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