Senior Brand Manager

3 weeks ago

indore, India Supersourcing Full time

Job Description: Senior Brand ManagerLocation: IndoreType: Full-TimeExperience: 5-7 years in branding/marketing, preferably with experience in digital marketing, content creation, and event management.About Supersourcing:Supersourcing is a fast-growing platform revolutionizing the hiring space, making it easier for businesses to connect with top talent globally. As we continue to expand, we are looking for a dynamic and strategic Senior Branding Manager to lead our branding efforts across all channels, including digital, content, and events.Role Overview:The Senior Branding Manager will be responsible for shaping and executing the overall branding strategy, ensuring that Supersourcing has a cohesive and impactful brand presence across all platforms. This role will require a balance of creative vision and strategic thinking, as well as the ability to lead a team to deliver results. You will work closely with content creators, digital marketers, event planners, and external partners to drive brand awareness, engagement, and loyalty.Key Responsibilities:1. Brand Strategy & ExecutionDevelop and implement a comprehensive brand strategy that aligns with Supersourcing’s business goals.Ensure consistent brand messaging across all channels, including social media, digital platforms, events, and traditional media.Lead brand positioning efforts to establish Supersourcing as a market leader in the industry.2. Team Leadership & Management:Lead, mentor, and manage the branding team, including content creators, social media managers, and designers.Ensure seamless collaboration across departments (sales, product, customer success, etc.) to align all efforts with the overall brand strategy.Oversee the work of external agencies or freelancers, ensuring brand consistency and timely delivery of projects.3. Content & Digital Marketing:Collaborate with the content strategist to create high-quality, engaging content for social media, blogs, newsletters, podcasts, and other digital platforms.Work with the YouTube content producer and creative team to grow the channel, ensuring the brand’s storytelling remains fresh and engaging.Explore new content channels and ensure the brand’s presence on reputable platforms through thought leadership articles, podcasts, etc.4. Event Marketing & Brand Experiences:Plan, oversee, and execute branded events, both physical and virtual, ensuring they align with overall branding and marketing objectives.Partner with event coordinators to ensure all branding and marketing materials are cohesive and represent the Supersourcing brand accurately.Create memorable event experiences that leave a lasting impression on attendees and reflect the core values of Supersourcing.5.Creative Direction & Innovation:Oversee all creative outputs, ensuring the visual and written content aligns with the brand's identity.Drive innovation in branding activities, introducing new, creative ways to reach and engage target audiences.Champion creativity within the team, encouraging fresh ideas for campaigns, branding collateral, and overall brand messaging.6. Budget Management:Work within budget constraints while maximizing the impact of branding activities.Allocate resources effectively, prioritizing high-ROI initiatives across digital and event-based channels.7. Performance Tracking & Reporting:Define KPIs for branding activities and campaigns, regularly measuring performance against goals.Analyze data from digital campaigns, events, and content marketing to improve branding efforts.Report progress and insights to the leadership team, recommending adjustments to strategy where necessary.Key Qualifications:Proven experience (5-7 years) in branding, digital marketing, and event management.Demonstrated ability to build and manage cross-functional teams.Strong strategic thinking and creative problem-solving skills.Experience in content creation and social media management.Expertise in digital marketing, including SEO, email marketing, and video content.Excellent communication skills, both written and verbal, with the ability to articulate a clear brand vision.Ability to work in a fast-paced environment and handle multiple projects simultaneously.Preferred Qualifications:Experience in scaling YouTube or other digital platforms.Experience with branding in the tech or HR industries.Familiarity with analytics tools to track and report on branding and marketing performance.

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