Product marketing- content writer lead

3 weeks ago

Bangalore, India VergeCloud Full time

Verge Cloud is on a mission to change the game in CDN, cloud security, and edge computing. As we scale rapidly, we are looking for a  Product Marketing Content Writer  who can not only create compelling narratives but also serve as the custodian of our brand’s voice across digital and traditional channels. This is a dynamic role that will involve driving content creation across multiple mediums, including digital, paid media, PR, and events, while ensuring all content aligns with our business goals and audience needs. Key Responsibilities Brand Custodian : Safeguard and promote the Verge Cloud brand by ensuring consistency in messaging across all content, from digital channels to events and paid media campaigns. Digital Content Creation:  Develop engaging content for digital platforms, including the website, social media, and email marketing, ensuring it drives engagement and supports our overall marketing objectives. Paid Media Content:  Collaborate with the marketing team to create effective paid media campaigns—writing ad copy and designing content that converts across platforms like Google Ads, Linked In, and more. PR & Media Content:  Create impactful PR materials, including press releases, articles, and other communications, to elevate Verge Cloud’s brand presence in industry publications and media. Event-Related Content:  Develop content for events, webinars, and conferences, including presentations, keynote scripts, and marketing materials to generate leads and amplify brand awareness. Industry Expertise (Iaa S/Saa S/Paa S):  Leverage your experience in the Iaa S/Saa S/Paa S industry to craft highly technical, insightful content that resonates with our B2 B audience and showcases Verge Cloud’s expertise. Lead Graphic Design Team:  Lead and mentor the graphic design team to create visually compelling content that complements written materials and elevates the brand's impact across all marketing channels. Creative Thinking:  Continuously push creative boundaries by developing innovative content strategies, bringing fresh ideas to the table that align with business goals and resonate with our target audience. Sales Enablement:  Support sales teams with effective collateral (sales playbooks, case studies, presentations, etc.) that empowers them to engage with prospects and close deals faster. Campaign & Pipeline Support:  Collaborate with the marketing team to create content that supports lead generation and nurturing efforts, contributing to the full sales pipeline. Content Performance Tracking:  Analyze content performance, track key metrics, and optimize campaigns to ensure content consistently delivers value and meets ROI objectives. Stakeholder Collaboration:  Work closely with cross-functional teams, including marketing, product, and sales, to align content strategies with business goals. Mandatory Skills Proven Expertise in Content Creation:  5+ years of experience writing B2 B content, with a deep understanding of crafting messages that drive results in the tech, Saa S, and cloud infrastructure sectors. Brand Management:  Demonstrated ability to maintain brand consistency and safeguard the company’s voice across all content channels. Tech-Savvy Writer:  Ability to translate complex technical concepts into clear, engaging, and persuasive content for a variety of audiences. Creative & Strategic Mindset:  Strong creative thinking skills, paired with a strategic approach to content creation and campaign planning. Communication Mastery:  Exceptional written and verbal communication skills, with a keen eye for detail and an ability to craft compelling narratives. Paid Media & PR Content Expertise:  Experience creating content for paid media campaigns and PR materials, with the ability to tailor messaging for different formats and channels. Social Media & Digital Marketing Proficiency:  Strong understanding of social media platforms, digital marketing tools, and best practices for content distribution and engagement. Team Leadership:  Experience in leading and mentoring a design or content team, fostering creativity and driving team impact. Quick Learner & Self-Starter:  Able to rapidly understand new industries and content requirements, while demonstrating proactive initiative and a drive to meet tight deadlines. Desired Skills Certifications & Courses:  Relevant professional certifications in marketing, content writing, or tech industries are a plus. B2 B Tech Experience:  Experience in B2 B marketing within the cloud infrastructure, Saa S, or Iaa S/Paa S sectors is highly preferred. Why Join Us? Competitive salary with performance-based incentives. Be part of a high-growth company defining the future of cloud and edge computing. Work in a dynamic, collaborative environment where your technical expertise will directly influence business success. We are tied up with Industry Best EAP and Medical Insurance Providers to have your back when life throws you a curveball. Become a key player in Verge Cloud’s mission to empower businesses with cutting- edge cloud solutions. Ready to redefine the future? Join us

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