Content Writer

3 months ago

bangalore, India Turbostart Full time
Who are we:
Turbostart is not just a startup fund and accelerator. We are a catalyst for builders and a powerhouse of innovation. Our mission is to propel early-stage startups into the future by providing unparalleled support in technology, marketing, strategy, and beyond. We're in the business of building tomorrow's leaders - today.
After 5 Years and 5 Funds we have supported over 50 startups, spanning sectors, stages and geographies - and this is just the beginning
Turbostart spans India, the Middle East, the US as well as Singapore - giving you the opportunity to gain exposure and see the impact of your work ripple across regions. Turbostart has also launched 5 Centers of Excellence across Tech, Marketing, Sales, UI/UX and Investment Banking to support the growth of our startup network. We are looking for sharp energetic minds who fit into these areas to join our rapidly growing ecosystem and help take Turbostart to new heights.
Know more about us on we are looking for:
Role: Content Writer
As a content Writer focused on D2C/B2C brands, you will be responsible for creating engaging, persuasive, and customer-centric content that resonates with target audiences. You will play a key role in developing content strategies, executing them across multiple platforms, and ensuring that all content reflects the brand’s voice and values. The ideal candidate is a skilled writer who understands the nuances of D2C/B2C markets and has experience with digital marketing strategies aimed at increasing customer engagement, retention, and conversions.
Location: Bangalore
Experience Required: 2-4 years
What you’ll do:
Content Creation : Write, edit, and optimize content for various digital channels, including website, blog, email, social media, landing pages, product descriptions, and more.
Brand Storytelling : Develop compelling narratives that reflect the brand's values and build emotional connections with consumers.
SEO Writing : Incorporate SEO best practices into all written content to improve organic traffic and search rankings.
Customer-Centric Messaging : Focus on creating content that addresses the needs, challenges, and desires of the consumer, driving engagement and conversions.
Content Calendar Management : Plan, develop, and maintain a content calendar to ensure a steady flow of fresh, relevant content.
Email Marketing Content : Craft persuasive and engaging email campaigns that drive sales, nurture leads, and enhance brand loyalty.
Product Copy : Write clear, concise, and attractive product descriptions that highlight key features and benefits while maintaining consistency with the brand’s tone.
Social Media Content : Collaborate with the social media team to create shareable, engaging posts that resonate with the target audience.
Performance Analysis : Use data and analytics to assess the effectiveness of content and make recommendations for improvement.
Collaboration : Work closely with the design, marketing, and product teams to ensure a consistent brand message across all channels.
Our Ideal Candidate:
2-4 years of content writing experience, preferably with a focus on D2C/B2C brands
Exceptional written communication skills, with a portfolio showcasing a range of content (e.g., blogs, emails, product descriptions).
Strong understanding of SEO principles and best practices, with the ability to write content optimized for search engines.
Experience with email marketing, social media marketing, and understanding of conversion-driven copywriting.
Ability to think outside the box and create engaging content that stands out in a competitive D2C/B2C landscape.
A deep understanding of consumer behavior and the ability to tailor content to meet the needs and desires of the target audience.
Familiarity with content performance metrics and analytics tools such as Google Analytics, SEMrush, or Ahrefs.
Impeccable grammar, spelling, and proofreading skills.
Ability to work in a fast-paced, dynamic environment with changing priorities.
Strong interpersonal skills to work cross-functionally with multiple teams (e.g., marketing, design, product)
Brownie Points:
Familiarity with content management systems (CMS) such as WordPress or HubSpot.
Knowledge of A/B testing and content optimization strategies.
Experience with visual content tools (e.g., Canva, Adobe Creative Suite) is a plus.
Familiarity with paid media content strategies, including Facebook Ads, Google Ads, and influencer marketing.
Why Turbostart?
A dynamic and innovative work environment.
Opportunities for professional growth and development
The chance to work with a diverse range of startups and impact their growth journey.

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