Landing page cro specialist

5 days ago

Delhi, India 310 Nutrition Full time
Job Type: Full-Time, Remote Location: India
Compensation: Competitive base salary with performance-based bonuses
About the Role
Are you a data-driven problem solver with a passion for building high-converting landing pages? We’re looking for a Landing Page CRO Specialist to join our team and take ownership of developing, testing, and optimizing landing pages that drive conversions and revenue growth for 310 Nutrition. As a Landing Page CRO Specialist, you’ll collaborate with a talented team of copywriters, designers, and paid media professionals to create pages that maximize conversion rates and average order value (AOV). This is a performance-focused role that rewards innovation, data-driven decision-making, and results. Key Responsibilities
Landing Page Development and Optimization
• Create and optimize high-converting landing pages tailored for specific product offers and bundles.
• Use data-driven insights to inform design, copy, and page structure improvements.
• Focus on creating pages that balance user experience (UX) and conversion goals (CRO).
A/B Testing and Experimentation
• Design, execute, and analyze A/B tests to improve key metrics like:
• Conversion Rate (CR).
• Average Order Value (AOV).
• Click-Through Rate (CTR).
• Use tools like VWO and Hotjar to track user behavior and test different layouts, headlines, and CTAs.
Collaboration with Cross-Functional Teams
• Work closely with copywriters and designers to develop compelling and visually engaging landing pages.
• Partner with paid media teams to ensure pages are optimized for traffic sources like social, search, and native ads.
• Provide actionable feedback to team members to refine designs and copy for better results.
Performance Analysis and Reporting
• Monitor and analyze landing page performance to identify areas for improvement.
• Report on metrics, trends, and insights to the team and leadership.
• Regularly update performance benchmarks and set new optimization goals.
Scaling Ad Spend Profitably
• Ensure landing pages are optimized to scale ad campaigns while maintaining strong ROAS.
• Identify and implement CRO strategies that enable profitable growth.
Key Metrics for Success
• Consistent improvement in conversion rates and AOV.
• Successful implementation of A/B tests that generate actionable insights.
• Profitable scaling of ad spend by ensuring landing pages convert traffic effectively.
Requirements
• Proven experience in conversion rate optimization (CRO) with a strong portfolio of high-converting landing pages.
• Expertise with CRO tools like VWO, Hotjar, Google Analytics, or similar.
• Ability to interpret performance data and user behavior to identify optimization opportunities.
• Familiarity with direct-to-consumer (DTC) marketing and e-commerce.
• Strong collaboration skills to work with cross-functional teams.
• Knowledge of AI tools like Chat GPT and Jasper AI for copy and content generation is a plus.
• Experience with A/B testing tools and methodologies.
• Results-driven mindset with a focus on measurable KPIs like CR, AOV, and ROI.
• Performance-Based Bonuses:
• Bonuses tied to hitting conversion rate, AOV, and ROAS targets.
• Additional rewards for driving revenue growth through optimized landing pages.
• Flexible working hours with a fully remote setup.
Why Join Us?
• Work with a globally recognized health and wellness brand.
• Be part of a performance-driven team that values innovation and data-driven decision-making.
• Directly impact the growth of paid media campaigns and overall revenue.
• Gain hands-on experience with cutting-edge tools and CRO techniques. Ready to Make an Impact?
Apply now to join 310 Nutrition as our Landing Page CRO Specialist and take charge of creating and optimizing high-converting landing pages that scale revenue and drive results.
How to Apply:
Send your resume and portfolio of landing page work to:

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