Landing Page CRO Specialist

5 days ago

Delhi, India 310 Nutrition Full time
Job Type: Full-Time, Remote

Location: IndiaCompensation: Competitive base salary with performance-based bonusesAbout the RoleAre you a data-driven problem solver with a passion for building high-converting landing pages? We’re looking for a Landing Page CRO Specialist to join our team and take ownership of developing, testing, and optimizing landing pages that drive conversions and revenue growth for 310 Nutrition. As a Landing Page CRO Specialist, you’ll collaborate with a talented team of copywriters, designers, and paid media professionals to create pages that maximize conversion rates and average order value (AOV). This is a performance-focused role that rewards innovation, data-driven decision-making, and results.Key ResponsibilitiesLanding Page Development and Optimization• Create and optimize high-converting landing pages tailored for specific product offers and bundles.• Use data-driven insights to inform design, copy, and page structure improvements.• Focus on creating pages that balance user experience (UX) and conversion goals (CRO).A/B Testing and Experimentation• Design, execute, and analyze A/B tests to improve key metrics like:• Conversion Rate (CR).• Average Order Value (AOV).• Click-Through Rate (CTR).• Use tools like VWO and Hotjar to track user behavior and test different layouts, headlines, and CTAs.Collaboration with Cross-Functional Teams• Work closely with copywriters and designers to develop compelling and visually engaging landing pages.• Partner with paid media teams to ensure pages are optimized for traffic sources like social, search, and native ads.• Provide actionable feedback to team members to refine designs and copy for better results.Performance Analysis and Reporting• Monitor and analyze landing page performance to identify areas for improvement.• Report on metrics, trends, and insights to the team and leadership.• Regularly update performance benchmarks and set new optimization goals.Scaling Ad Spend Profitably• Ensure landing pages are optimized to scale ad campaigns while maintaining strong ROAS.• Identify and implement CRO strategies that enable profitable growth.Key Metrics for Success• Consistent improvement in conversion rates and AOV.• Successful implementation of A/B tests that generate actionable insights.• Profitable scaling of ad spend by ensuring landing pages convert traffic effectively.Requirements• Proven experience in conversion rate optimization (CRO) with a strong portfolio of high-converting landing pages.• Expertise with CRO tools like VWO, Hotjar, Google Analytics, or similar.• Ability to interpret performance data and user behavior to identify optimization opportunities.• Familiarity with direct-to-consumer (DTC) marketing and e-commerce.• Strong collaboration skills to work with cross-functional teams.• Knowledge of AI tools like ChatGPT and Jasper AI for copy and content generation is a plus.• Experience with A/B testing tools and methodologies.• Results-driven mindset with a focus on measurable KPIs like CR, AOV, and ROI.• Performance-Based Bonuses:• Bonuses tied to hitting conversion rate, AOV, and ROAS targets.• Additional rewards for driving revenue growth through optimized landing pages.• Flexible working hours with a fully remote setup.Why Join Us?• Work with a globally recognized health and wellness brand.• Be part of a performance-driven team that values innovation and data-driven decision-making.• Directly impact the growth of paid media campaigns and overall revenue.• Gain hands-on experience with cutting-edge tools and CRO techniques.Ready to Make an Impact?Apply now to join 310 Nutrition as our Landing Page CRO Specialist and take charge of creating and optimizing high-converting landing pages that scale revenue and drive results.How to Apply:Send your resume and portfolio of landing page work to:

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