Social media specialist

2 weeks ago

Mumbai, India Yocket Full time

About Yocket: Yocket is the largest and most active online platform for international education, connecting over 1 million students globally to the world’s best learning opportunities. Established in 2015 , Yocket specializes in premium counseling services, helping students gain admission to top universities like Harvard, MIT, Stanford, Oxford , and many more. We offer comprehensive services including expert counseling, test preparation, visa assistance , and educational loans in partnership with leading financial institutions. Job Overview:  As a Social Media Associate, you will be responsible for developing, executing, and managing content for our social media platforms. You’ll play a critical role in engaging our audience, growing our online presence, and maintaining our brand voice. This role is ideal for someone who is passionate about storytelling, trends, and connecting with audiences online. Key Responsibilities: Content Creation: Develop engaging, original, and visually compelling content (graphics, videos, posts) aligned with our brand. Platform Management: Manage day-to-day activities across social platforms (e.g., Instagram, Facebook, You Tube, Linked In), including posting, commenting, and sharing content. Audience Engagement: Actively interact with followers, respond to comments, and foster community by engaging in meaningful conversations. Analytics & Reporting: Track social media metrics, analyze performance, and prepare weekly/monthly reports to optimize strategies and drive growth. Trend Monitoring: Stay updated with trends, platform updates, and industry insights to keep our social presence fresh and relevant. Collaboration: Work closely with the marketing and design teams to align social media content with broader marketing initiatives. Campaign Support: Assist in planning and executing social media campaigns, script writing, including paid and organic initiatives. Qualifications: Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Experience: 1-2 years of experience managing social media platforms for a brand, agency, or in a related role. Skills: - Strong communication and writing skills. - Knowledge of social media platforms, trends, and best practices. - Proficiency in design tools like Canva, Adobe Creative Suite, or similar. - Experience with social media analytics tools (e.g., Hootsuite, Buffer, Sprout Social) and native platform insights. - Creative thinking with an eye for detail and consistency. Preferred: - Experience with short-form video creation (e.g., Reels, YT shorts). - Basic knowledge of SEO and digital marketing is a plus. Benefits: Ultimate Flexibility : Ditch the 9-to-5 grind, our flexible setup is all about balancing life and work, letting you thrive and deliver your best. Comprehensive Healthcare : We've got you and your family covered with full Mediclaim support, so you can focus on what matters without a worry. Wellness on Demand : Access to top psychologists, psychiatrists, nutritionists, and more—because mental and physical well-being go hand-in-hand. Reach out to HR to explore these benefits Smart Casuals, Always : Keep it stylishly simple with a smart-casual dress code that fits our innovative vibe Healthy Snacks, Anytime : Power through the day with a variety of free, healthy snacks to keep you energized and focused. Young, Driven Team : Work with some of the brightest, most passionate people around who are here to make a real impact together. Rocket-Fueled Growth : At Yocket, we’re one of the fastest-growing names in the study-abroad world, offering you serious opportunities to climb the career ladder. Endless Learning : Boost your skills with regular learning opportunities and stay at the cutting edge of your field. Real-World Impact: Every day at Yocket, you’re not just working—you’re shaping students' futures and making a difference in lives worldwide. CTC : 3 LPA - 5 LPA depending on experience and interview

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