Brand manager
3 weeks ago
Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. With over 2400 employees and growth of 90% GMV CAGR for the last 3 years, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.
Website: Manager at Purplle:
- Driving the Brand P&L for private brands
- Developing impactful campaigns and communication for various launches
- Media planning for various campaigns
- Consumer Insight mining to develop differentiated and relevant concepts
- Working with sales teams for various channels to drive business growth
A preferred candidate should have the following skillset:
- Top Tier B school MBA
- Experience in working on new products and developing consumer concepts
- Experience in communication development and building campaigns
- Experience in media planning - digital media too
- Consumer oriented approach
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