Head of Brand Marketing

3 days ago

Mumbai, Maharashtra, India Just In Time Full time
Job Overview: We are seeking a highly motivated and experienced Marketing Manager to lead and manage all offline marketing activities for our retail business. The role involves strategizing, planning, and executing impactful marketing campaigns across traditional and on-ground channels to drive brand visibility, customer engagement, and footfall to stores.

Develop and execute offline marketing strategies aligned with business goals, including ATL (Above-the-Line) and BTL (Below-the-Line) activities.

Plan and implement in-store promotions, branding, signage, visual merchandising, and events to enhance customer experience.

Manage print, outdoor, radio, and other offline media campaigns to ensure consistent brand visibility.

Oversee local store marketing initiatives to drive footfall and sales.

Liaise with Brand partner's, vendors, agencies, and creative partners for campaign execution.

Track ROI and effectiveness of campaigns, preparing performance reports and analytics for management.

Collaborate with the operations and sales teams to ensure smooth execution of promotions.

Drive brand partnerships, sponsorships, and local collaborations for additional visibility.

Strong knowledge of offline marketing channels in the retail sector.

Strong project management, planning, and execution ability.

Creative thinker with an eye for brand aesthetics and customer experience.

Strong analytical and reporting skills to track campaign performance.

Qualifications & Experience:

~ MBA/PGDM in Marketing or related field.

~6–10 years of experience in offline/retail marketing.

~ Experience in managing multi-location marketing campaigns preferred.

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