Copy Writer
4 days ago
Job description
Position Summary
The copywriter typically works in conjunction with their Art teammates, and together they provide creative execution on a client's project. They are integral partners to the Art - Copy team. The copywriter is familiar with all forms of marketing and media and is charged with writing persuasive copy in a variety of tones and styles to a wide array of target audiences to deliver the brand objective. Copywriters possess excellent written and presentation skills. They work closely with the design team / other verticals/ outside resources such as freelancers. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).
Key Responsibility Area
Establishes tone, character, and messages that will effectively communicate with the target audience and fulfil the brand objectives. The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy. Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment. Proactively defines and assembles all necessary content/copy assets with the Art-Copy team – Project Manager/-
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