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Copy Writer

2 weeks ago

Mumbai, Maharashtra, India ENSEMBLE Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position: Brand Copywriter

Location: Mumbai

Experience: 3–5 years

Industry: Fashion / Luxury / Lifestyle

About Ensemble:

Ensemble is India's first multi-designer fashion destination — a brand that has shaped and elevated Indian fashion for over three decades. Known for thoughtful curation, pioneering talent, and a deep connection with craft, Ensemble goes beyond just a store — it tells stories. Across platforms, our voice is measured, elegant, and rooted in the belief that fashion is a reflection of both culture and individuality.

We are now looking for a Copywriter who not only writes well, but thinks deeply. Someone who can infuse brand tone into everything from newsletters to Instagram captions, while working hand-in-hand with marketing and creative teams to build a cohesive, compelling language across channels.

Role Overview:

This position is ideal for someone with a keen editorial eye and marketing sensibility — someone who understands the art of storytelling while balancing it with performance-driven goals. The role requires the individual to craft copy that reflects Ensemble's tone and values across platforms and touchpoints, from website to social media, from WhatsApp campaigns to event invitations.

Key Responsibilities:

  1. Cross-Platform Copywriting

Write brand-aligned, engaging, and effective copy for:


• Social media (Instagram, Pinterest, Facebook)


• Newsletters and email marketing


• Website content: Homepage, press section, events and other brand and marketing driven pages


• Paid performance ads (Meta, Google, etc.)


• WhatsApp marketing campaigns


• Press releases and editorial outreach


• Event invites, in-store signage etc.

  1. Brand Storytelling & Tone of Voice


• Maintain and evolve Ensemble's brand tone across all mediums


• Build storytelling frameworks for collections, campaigns, designers, and intellectual properties


• Collaborate with marketing heads to craft thoughtful campaign messaging and narratives

  1. Strategic Communication


• Work closely with the marketing and department heads to ensure brand goals and messaging are aligned


• Contribute to content strategy discussions with insights


• Support CRM and PR communications with well-crafted copy as needed

  1. Quality & Consistency


• Uphold high writing standards, attention to detail, and consistency in brand tone


• Adapt writing to different audiences while keeping the brand voice intact


• Proofread and refine content for accuracy and fluency across all materials

What We're Looking For:


• 3–5 years of experience in copywriting, brand communication, or editorial (preferably in fashion, lifestyle, or luxury)


• A refined writing style with a keen understanding of tone, pacing, and context


• A love for words, culture, fashion, and storytelling


• Excellent command of English


• Strong collaboration and communication skills — this role requires daily interaction with cross-functional teams