Senior Copy Writer
22 hours ago
About Point Blank Advertising-
Point Blank is a dynamic healthcare advertising agency specializing in medical advertising and scientific communication. With a strong presence in India and an expanding global footprint, we deliver impactful, 360 degree communication solutions for pharma and healthcare brands.
Job Title: Senior Copy Writer
Location: Central Mumbai - Vikhroli
Industry: Healthcare Advertising, Medical Communication
Role Summary
As Senior Copy Writer, you'll lead the agency's creative copy output across therapeutic categories and platforms. You will be responsible for balancing creative storytelling with medical accuracy, ensuring all content adheres to industry standards while engaging both HCPs and patients. This is a leadership role — strategic, conceptual, and hands-on.
Key Responsibilities:
- Lead the copy team in developing concepts and content for campaigns (HCP, patient, digital, ATL, BTL, etc.).
- Translate scientific concepts into persuasive narratives without losing accuracy.
- Guide messaging strategy, tone of voice, and content architecture for key brands.
- Collaborate with Art Directors, Medical Writers, Strategy, and Account Teams.
- Review and approve copy to ensure clarity, and brand consistency.
- Mentor and grow a team of copywriters.
- Participate in pitches, client presentations, and brainstorming sessions.
- Keep updated with global healthcare advertising trends.
Requirements:
- 8+ years in a healthcare/pharma advertising agency.
- Strong grasp of medical/scientific content across multiple therapeutic categories.
- Proven leadership experience managing copy/creative teams.
- Experience writing for both HCP and patient audiences.
- Excellent verbal and written communication skills in English.
- Strong portfolio showcasing campaigns with a creative edge and clinical integrity.
Qualifications:
- Degree in Life Sciences, Pharmacy, or Medicine (preferred but not mandatory).
- Ability to write for digital formats including websites, e-detailers, CRM, emailers, etc.
How to Apply
Send us your resume and portfolio/work samples at
Subject Line: Senior Copy Writer Application – [Your Name]
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