Head of Marketing

Location: BangaloreFunction: Marketing LeadershipReporting to: CEOSeniority: Director/VP-level depending on experienceAbout UsManifest AI & BIK.ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.Role OverviewYou will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand.This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.Key ResponsibilitiesStrategic Leadership- Build and execute the GTM + full-funnel marketing strategy for US + global markets- Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category- Create annual and quarterly marketing plans aligned with revenue targetsDemand Generation & Growth- Own pipeline generation, conversion & marketing-sourced revenue- Build multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities- Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution- Reduce CAC and improve CAC paybackProduct & Category Marketing- Deeply understand product, roadmap, competition & customer psychology- Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks- Conduct win/loss, user journey & market researchBrand, Content & Thought Leadership- Build a memorable brand voice, visual identity & storytelling engine- Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages- Turn founders, advisors & customers into distribution channelsCommunity, Partnerships & Events- Scale RLOE, founder communities, ambassador + referral programs- Own sponsorships, conferences, AMAs, customer events, podcasts, PRData, Ops & Tooling- Build dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR lift- Own martech stack—HubSpot/mailchimp, automation, analytics, enrichment, ads toolsTeam Leadership- Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events- Create a culture of experimentation, velocity, ownership & creativitySuccess Metrics- Pipeline created & influenced- Marketing-sourced revenue %- CAC & CAC payback- Lead → SQL → Opportunity → Win conversion rates- Brand awareness & share of voice- Website → Demo conversion rate- Product adoption & feature usage lift through PMM- Cost per opportunity- Event & partnership ROIIdeal Candidate Profile- 6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRM- Experience owning pipeline and revenue targets with Sales/Growth teams- Strong in ABM, demand gen, product marketing & storytelling- Has built marketing foundations at Series A/B and scaled toward $20M+ ARR- Analytical, experimentation-driven, great with data & attribution- Exceptional writing, messaging, and narrative thinking- Comfortable working closely with founders & senior execs- Scrappy operator—roll-up-sleeves mindset, not just strategy- Bonus: US DTC/eCommerce ecosystem networksWhat We Offer- High-ownership leadership role shaping global brand & revenue motion- Opportunity to build the category in a once-in-a-generation AI shift- Work with top founders, advisors, and ambitious teams globally- Competitive salary, equity, benefits, fast career growth