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Marketing Head

1 month ago

Bengaluru, India LightFury Games Full time

Job Title: Marketing Head – Gaming IndustryLocation: Bangalore, IndiaCompany: LightFury GamesRole Overview:We are seeking a Marketing Head to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in brand management, community engagement, and game marketing, and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.Key Responsibilities:- Develop and execute comprehensive marketing strategies for game launches, updates, and promotions.- Lead brand management, ensuring consistent messaging and positioning across all platforms.- Build and engage vibrant gaming communities, both online and offline, to foster player loyalty.- Drive digital marketing campaigns, including social media, influencer marketing, content marketing, and paid media strategies.- Collaborate with product, design, and development teams to align marketing efforts with game features and releases.- Analyze marketing performance metrics to optimize campaigns and maximize ROI.- Identify and leverage partnerships, sponsorships, and PR opportunities to expand brand visibility.- Mentor and manage the marketing team, ensuring high performance and alignment with company goals.Requirements:- Proven experience as a Marketing Head, Marketing Director, or Senior Marketing Manager, preferably in the gaming or entertainment industry.- Proven experience of at least 12+ years in Marketing. Gaming Preferred.- Strong experience in brand management, community building, and digital marketing.- Deep understanding of game marketing trends, including live operations, esports, influencer engagement, and user acquisition.- Excellent strategic thinking, leadership, and communication skills.- Data-driven mindset with experience in analysing KPIs and campaign performance.- Passion for gaming and knowledge of player communities and trends is highly desirable.What We Offer:- Opportunity to shape the marketing strategy of a growing gaming studio.- Collaborative and creative work environment.- Competitive compensation and benefits.- Chance to work with a passionate team dedicated to creating world-class gaming experiences.