General manager- trade marketing consumer goods/pharma
1 month ago
The company has grown rapidly to become a significant player in the Indian pharmaceutical market, focusing on a diverse range of healthcare solutions.
The ideal candidate will have experience leading a team and managing the daily operation of the business.
Must be from top B-school.
They will be responsible for maintaining the standard of work from employees as well as onboarding and hiring new team members. Experiece 10 -12 Years Location Delhi Key Responsibilities : Trade Strategy Development : Design and implement comprehensive trade marketing strategies to enhance brand presence, drive sales, and improve market share across retail and distribution channels.
Channel Management : Collaborate with sales teams to develop tailored trade programs for key channels (modern trade, general trade, e-commerce), ensuring optimal product positioning and promotions.
Promotional Campaigns : Lead the execution of in-store activations, promotions, and point-of-sale (POS) initiatives to maximize consumer engagement and drive retail performance.
Retailer Relationships : Build and maintain strong relationships with key retail partners, negotiating trade terms and ensuring effective collaboration on joint business plans.
Market Insights & Analysis : Monitor market trends, consumer behaviors, and competitor activities to refine trade marketing strategies and identify growth opportunities.
Budget Management : Oversee trade marketing budget allocation, ensuring efficient resource utilization and maximizing ROI on promotional investments.
Sales Collaboration : Partner with the sales team to align trade marketing plans with sales objectives, driving consistent execution across regions.
Performance Tracking : Analyze the effectiveness of trade marketing activities using key performance indicators (KPIs) such as sales uplift, market share, and ROI, and adjust strategies as needed.
Qualifications MBA or equivalent degree in Marketing or Business from Teir 1 institute of India of 2012-14 Batch.
Proven experience in trade marketing within FMCG or retail sectors.
Strong leadership and team management skills.
Excellent communication, negotiation, and analytical abilities.
Deep understanding of market dynamics, shopper insights, and retail operations.
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