Media Buying Specialist

6 days ago

Ghaziabad, Uttar Pradesh, India beBeeSearchArbitrage Full time US$ 40,000 - US$ 50,000
Search Arbitrage Media Buyer

This is a challenging role that requires launching, managing, and scaling search arbitrage campaigns across multiple feed networks. The ideal candidate will have proven experience in search arbitrage media buying and hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.

The job involves optimizing campaigns for ROI and profitability by continuously analyzing data and making adjustments. It also includes monitoring real-time performance metrics to ensure optimal traffic flow and revenue generation.

In this role, you will work with feeds to acquire high-quality traffic, implement feed-specific strategies to enhance traffic quality and increase conversions, and perform A/B testing on landing pages and ad copies to identify high-performing combinations.

You will also be responsible for performing detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI. Additionally, you will generate daily, weekly, and monthly performance reports to track key KPIs and identify trends and insights to drive performance improvements.

This role requires efficient budget allocation across multiple feeds to optimize spend and achieve campaign goals. The ideal candidate will have strong analytical skills with proficiency in data analysis tools and reporting platforms.

Key Requirements:

  • Proven experience (2+ years) in search arbitrage media buying
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms

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