Leading Digital Media Specialist

5 days ago

Thāne, Maharashtra, India beBeeDigital Full time ₹ 12,00,000 - ₹ 24,00,000
Digital Media Campaign Manager

We are an integral part of a leading global media and advertising agency holding company. The organization provides advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.

Our Indian subsidiary plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role and would entail you to:

  • Guide the team to setup and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc.
  • Apply quality framework, maintaining the quality of the work rendered by the team
  • Closely monitoring the day-to-day operations and identify the potential gap in the process and try to resolve the same with immediate supervisor's guidelines
  • Troubleshoot campaign tracking issues across platforms / Ad-tech and proactively coming up with a solution
  • Ascertaining the training requirements of the team to cater the smooth transition of all accounts/projects
  • Assessing all issues and concerns faced by the team while carrying the day-to-day operations and provide appropriate insights to the immediate supervision at right time to minimize the potential risks
  • Ability to communicate technical information's with both Internal and Onshore partners effectively

The ideal candidate should have:

  • A full-time graduate degree
  • 5 to 7 years of experience in managing digital media campaigns across various channels
  • Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server
  • Solid understanding of various third-party tag specifications and ad verification tools such as IAS and DoubleVerify
  • Strong individual contributor who is also a collaborative team player
  • Excellent analytical skills, with ability to solve problems and translate analysis and insights into actionable business strategies
  • Outstanding written and verbal communication skills
  • Exceptional attention to details and recognized as subject matter expert

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