Demand Generation Strategist

5 days ago

Ajmer, Rajasthan, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Marketing Leader

This role is responsible for driving strategic demand generation efforts.

Key Responsibilities:
  • Develop and execute full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
  • Leverage Account-Based Marketing (ABM) to design and execute 1:1, 1:few, and 1:many campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.
  • Promote alignment and collaboration between cross-functional teams to drive GTM motions and pipeline goals.
Requirements:
  • 12+ years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, Ads, Google Ads, and MAP/CRM/ABM tools.
  • Strong leadership, strategic thinking, and project management skills with a collaborative mindset.
  • Exceptional analytical, communication, and stakeholder alignment abilities.

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