Senior Salesforce Marketing Cloud Specialist

1 week ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Senior Salesforce Marketing Cloud Specialist

We are looking for a highly skilled professional to join our team and take on the role of Senior Salesforce Marketing Cloud Specialist. As a key member of our organization, you will be responsible for designing, implementing, and optimizing customer journeys that enhance engagement and deliver measurable business impact.

Key Responsibilities:

  • Design, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.).
  • Implement personalization and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
  • Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
  • Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
  • Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.
  • Ensure compliance with best practices for data security, privacy, and deliverability.
  • Provide technical guidance, troubleshooting, and support for campaign execution.

Qualifications & Skills:

  • 3–4 years of hands-on experience in Salesforce Marketing Cloud development.
  • Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
  • Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).
  • Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
  • Knowledge of API integrations between SFMC and external systems.
  • Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.
  • Strong problem-solving skills and ability to work in a fast-paced environment.
  • Salesforce Marketing Cloud Developer / Consultant certification preferred.

What We Offer:

  • A dynamic and collaborative work environment.
  • The opportunity to work with cutting-edge technology and innovative clients.
  • Ongoing training and professional development opportunities.

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