Salesforce Marketing Automation Professional

1 day ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Job Summary

We are seeking a skilled and experienced Marketing Cloud Developer to join our organization. As a key contributor, you will be responsible for designing, developing, and maintaining robust marketing solutions on the Salesforce Marketing Cloud platform.

  • Develop innovative marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet specific business requirements, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Design and implement complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Do Root Cause Analysis if KPIs are not achieved.
Requirements

To be successful in this role, you must have:

  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer.
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

This is an excellent opportunity for individuals who are passionate about delivering innovative solutions and working collaboratively in a fast-paced environment.

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