Financial Marketing Manager

About InvestingChannel:

We are one of the most innovative online financial marketing platforms reaching an audience of 20 million influential decision makers who are affluent and engaged and span the complete finance spectrum including Individual Investors, Active Traders, Financial Advisors, Institutional Investors and more.

Our platform empowers the financial ecosystem of publishers, brands and audiences with a full suite of highly effective digital solutions designed specifically for the financial services industry.

This approach creates a virtuous cycle that produces more content, attracts more investing enthusiasts, and in turn drives additional brand marketing dollars.

The successful candidate will be responsible for managing publisher relationships, ensuring optimal ad yield, and driving revenue growth through strategic optimization and analysis.

The ideal candidate will have a strong background in online advertising, yield management, and data analysis, as well as excellent communication and organizational skills.

Key responsibilities include:

• Publisher Management: Managing publisher profit/loss, communicating with publishers and internal departments, and ensuring optimal ad yield.

• Communication: Conveying technical and complex information through oral and written communication, effectively interacting with internal partners, and representing the company favorably.

• Technical Q/A: Ensuring ad requests and inventory settings are optimal, working with the development team on publisher releases, and providing recommendations for ad layout to maximize yield and publisher KPIs.

• Publisher On/Boarding: Working with SSPs to get sites whitelisted and enhancing yield, monitoring partner and publisher performance, and optimizing revenue streams.

• Yield Analysis: Monitoring yield based on demand source by inventory/product, analyzing publisher and SSP data to report to Pub Dev and Programmatic Supervisor.

• Ad Operations: Proficient in DFP and SSP system settings to ensure optimal yield setup, SSP block list, and flooring.

• Reporting: Providing weekly publisher KPIs, SSP reporting, block list reporting, and partner billing and reconciliation.

• PMP Management: Working with buyers to create deals and optimize deals for best performance.

The role requires a solid understanding of the finance and online advertising industries, as well as experience with BI tools, such as SQL, Visual Tool, and experience managing teams and relationships.

Requirements:

• Undergraduate Degree in Finance, Mathematics, Computer Technology, Business Intelligence, or related field.

• 2-3 years of experience in online advertising/web analytics, traffic analyst, account management, yield management, campaign management, publisher operations/development, ad operations, data analytics.

• Experience with and in-depth knowledge of DFP ad server.

• Experience with SSP UI/Applications, Header Bidding Ad Tech, and managing a team.

• Solid track record of exhibiting extreme attention to detail and organization skills.

We are looking for someone with a high level of business acumen, analytical skills, and ability to manage multiple projects simultaneously.

You will have the opportunity to work with cutting-edge technology and contribute to the growth and success of our company.

If you are a motivated and results-driven individual with a passion for online advertising and finance, we encourage you to apply for this exciting opportunity.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

In addition, you will have access to a dynamic and supportive team environment that fosters collaboration and innovation.

We are an equal opportunities employer and welcome applications from diverse candidates.

Please note that only shortlisted candidates will be contacted for further evaluation.