Digital Collections Specialist

20 hours ago

Bikaner, Rajasthan, India beBeeCampaign Full time ₹ 12,00,000 - ₹ 15,00,000
Job Overview

The Campaign Manager role involves managing digital outreach strategies to improve collections performance.

This position requires designing, executing, and optimizing digital campaigns across various channels to drive customer engagement and recovery.

Key Responsibilities:
  • Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
  • Develop a campaign calendar aligned with business priorities and regulatory guidelines.
  • Collaborate with internal teams to align messaging, tone, and escalation protocols.
  • Configure the campaign builder platform to allocate customer segments across delinquency buckets, channels, and vendors.
  • Ensure dynamic allocation logic based on risk scores, payment behavior, and campaign responsiveness.
  • Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
  • Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
  • Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
  • Conduct regular reviews, audits, and innovation pilots with vendor partners.
  • Leverage campaign analytics to monitor performance and identify improvement opportunities.
  • Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
  • Maintain structured MIS to track campaign outcomes and support decision-making.
  • Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM).
  • Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
  • Collaborate with legal and compliance teams to update SOPs and risk control matrices.
Qualifications & Skills:
  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.
  • Proficiency in campaign platforms, SQL, and visualization tools.
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

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