Senior Growth Marketing Manager

7 days ago

Mohali, Punjab, India beBeeStrategy Full time ₹ 60,00,000 - ₹ 1,20,00,000
Marketing Strategist

About this role:

We are seeking an experienced Business Development Leader with a strong background in planning and executing marketing initiatives, particularly for SaaS products.

This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies.

  • Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.
  • Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.
  • Craft compelling value propositions and messaging frameworks to position products competitively in the market.
  • Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.

Key Responsibilities:

Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.

Focusing on lead nurturing, customer retention, and reducing churn through targeted campaigns.

Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.

Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.

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